The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
With the top 2 percent of luxury customers driving 40 percent of luxury sales, the ultra-wealthy are spending more on luxury than ever before. Yet amid a broader market slowdown, winning them over is becoming a competitive battleground for brands.
BoF’s luxury correspondent Robert Williams, alongside report author Tamison O’Connor, Mytheresa’s chief customer experience officer and managing director Isabel May and Bain & Company’s senior partner Claudia D’Arpizio, will share valuable lessons on how cultivating personal relationships and crafting memorable experiences for shoppers can help brands stand out among competitors.
Exclusive to BoF Professional members.
The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.
The brand isn’t the only one struggling in a cooling luxury market, but the weak numbers increase pressure on CEO Jonathan Akeroyd to deliver Burberry’s long-awaited turnaround.
The luxury parka maker is aiming to elevate its image as it faces strong competition.
The futures of multi-brand luxury heavyweights Yoox Net-a-Porter and Neiman Marcus may be decided in the coming days.
Prices are up, quality is down and social media has made it plain for all to see, writes Eugene Rabkin.