Converse Cuts Jobs as Part of Parent Nike’s Cost-Savings Plan
Nike is undergoing a $2 billion cost-cutting plan that includes slashing 2 percent of its workforce.
performance-marketing
What Fashion Marketing Professionals Need to Know Today
This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.
Partner Content
Best Practices for Personalisation Through AI in Marketing Campaigns
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Best Practices for Personalisation Through AI in Marketing Campaigns
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Temu and Shein Are the ‘Jaws’ of Digital Advertising
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
Direct-to-Consumer
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
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The News in Brief
Condé Nast Chief Revenue Officer Steps Down
During her tenure, Drucker Mann was instrumental in ushering the business into the digital age, said Roger Lynch, Condé Nast’s chief executive.
Anglo American Explores De Beers IPO as Part of Break-Up, Say Sources
The miner set out its plans for a potential break-up via a demerger or sale of some of its assets, as it fights off a $43 billion takeover bid from BHP Group.
Retailer Zalando Shakes Up Management After Strategy Shift
The company, whose stock soared to a record during the pandemic, has languished as faster inflation and shoppers returning to stores pummelled sales in 2022 and 2023.
Swiss Sneaker Company On Reports Record Quarterly Revenue of $560 Million
Fast-growing DTC sales helped the brand beat Wall Street expectations in the quarter ending March 31.
Burberry Set for Worst Report This Year as Brand Revival Falters
The British fashion house will likely reveal that its fiscal fourth quarter — which will be reported on Wednesday — is expected to be the year’s worst, according to analyst estimates compiled by Bloomberg.
Walgreens Contacts Potential Buyers for £7 Billion Boots Drugstore Chain
A sale would undo a blockbuster trans-Atlantic merger that took place in stages beginning more than a decade ago.
Jen Atkin’s Editorial Site Mane Addicts Shuts Down, Lays Off Team
Ouai founder Jen Atkin’s 10-year-old editorial hair care site Mane Addicts has effectively shut down.