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How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.
Should DTC Brands Open Their Own Factories?
Some digitally native start-ups are buying or building factories to cut production times and control quality. But not every company is built to handle manufacturing themselves.
The Next Wave of DTC Acquisitions
As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.
Fashion's New Normal: Quarantines and Empty Stores
This week, Covid-19 is almost certain to dominate discussion and headlines again. Get your BoF Professional Cheat Sheet.
Patagonia Is Closing Its Doors for at Least Two Weeks
The outdoor apparel retailer said offices and stores — and even its website — will be closed in order to protect employees and customers from the coronavirus. Will others follow suit?