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Latest News & Analysis
Marketing
Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Retail
Coachella and the Business of Festival Fashion Is Back
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.
Retail
At Revolve’s First Store, Anyone Can Be an Influencer
The fashion giant, known for its influencer trips and events, is opening a social club in LA that will be open to the general public.
Retail
How Revolve Pulled Off Its Pandemic Pivot
The retailer transformed itself after the pandemic put a stop to the festivals and influencer events that once drove sales. Here’s what worked and what didn’t.