Pattern Beauty Names Tiffani Carter Chief Marketing Officer
Carter joins the company from makeup artist Danessa Myricks’ namesake cosmetics label, where she was CMO.
CEO Daniel Lalonde hopes to stand out from competitors in the luxury design segment by spotlighting the group’s most recognisable brands.
This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.
Prices are up, quality is down and social media has made it plain for all to see, writes Eugene Rabkin.
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
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This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
As luxury marketing hits saturation point in Dubai during the Muslim holy month, global brands are ramping up their local engagement in other Gulf cities including Riyadh, Abu Dhabi and Kuwait City.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
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After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.
After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.
A Coach restaurant and coffee shop will open on March 4 next to one of the brand’s stores in the Indonesian capital.
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.
In a partnership with resale service provider Reflaunt, the global logistics giant now offers a fulfilment, shipping and platforming solution for brand clients interested in entering the secondhand space.
Carter joins the company from makeup artist Danessa Myricks’ namesake cosmetics label, where she was CMO.
The companies are the latest additions to the Uyghur Forced Labor Prevention Act Entity List that restricts the import of goods tied to what the US government has characterised as an ongoing genocide of minorities in China’s Xinjiang region.
Craig Green, Ottolinger and Louis Gabriel Nouchi have been tapped to design for the fifth edition of the project by Netherlands-based tannery Ecco Leather, now known as Ecco.Kollektive.
London-based womenswear brand Chopova Lowena has been named the winner of the 2024 BFC/Vogue Designer Fashion Fund.
The Toronto-based company reported revenue of C$358 million ($263 million) for the fiscal fourth quarter.
The likelihood of a successful Burberry turnaround is limited in the near term, UBS Group AG analyst Zuzanna Pusz wrote in note.
The collaboration includes collections designed and curated by David Beckham for both formal and casual menswear.
The seven-piece collection has been created with the perfumers Anne Flipo, Fanny Bal and Quentin Bisch.