Pattern Beauty Names Tiffani Carter Chief Marketing Officer
Carter joins the company from makeup artist Danessa Myricks’ namesake cosmetics label, where she was CMO.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
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Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
As social media users tune out ads, content creators are putting more of their content behind a paywall. The hope is they can build a deeper connection with their followers – and make more money, too.
This generation of wives and girlfriends of professional athletes are turning the cheeky title into a career, building followings on social media, inking brand partnerships and serving as connectors between the worlds of fashion and sport.
Characterised by animal prints, heavy gold jewellery, glossy leather trousers, perfectly coiffed hair and a massive fur coat, the mob wives aesthetic is breathing new life into the fur industry.
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While flowers are a perennial favourite for fashion designers, this crop of red-carpet creations is unusually diverse.
Chiara Ferragni’s legal troubles and tainted image are a sign the pendulum is swinging from influencer-led marketing back to traditional media.
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
In the year of both Barbiecore and quiet luxury, brands balanced leaning into social media-fuelled phenonema while refocusing on the power of their own brands.
Carter joins the company from makeup artist Danessa Myricks’ namesake cosmetics label, where she was CMO.
The companies are the latest additions to the Uyghur Forced Labor Prevention Act Entity List that restricts the import of goods tied to what the US government has characterised as an ongoing genocide of minorities in China’s Xinjiang region.
Craig Green, Ottolinger and Louis Gabriel Nouchi have been tapped to design for the fifth edition of the project by Netherlands-based tannery Ecco Leather, now known as Ecco.Kollektive.
London-based womenswear brand Chopova Lowena has been named the winner of the 2024 BFC/Vogue Designer Fashion Fund.
The Toronto-based company reported revenue of C$358 million ($263 million) for the fiscal fourth quarter.
The likelihood of a successful Burberry turnaround is limited in the near term, UBS Group AG analyst Zuzanna Pusz wrote in note.
The collaboration includes collections designed and curated by David Beckham for both formal and casual menswear.
The seven-piece collection has been created with the perfumers Anne Flipo, Fanny Bal and Quentin Bisch.