Pattern Beauty Names Tiffani Carter Chief Marketing Officer
Carter joins the company from makeup artist Danessa Myricks’ namesake cosmetics label, where she was CMO.
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.
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Rachel Arthur, the sustainable fashion advocacy lead at the UN Environment Programme, breaks down for The State of Fashion 2024 why marketers should have a bigger role in efforts to improve the way the industry operates.
The State of Fashion 2024's essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.
Record-breaking temperatures have turned up the heat on fashion’s climate commitments this year. But the industry still has a long way to go to deliver on its sustainabiity ambitions.
After the SAC’s Higg Index became a central focus for greenwashing allegations, the trade group commissioned an independent review. Its recommendations include scrapping a stand-alone materials assessment and more work to improve the data.
After the SAC’s Higg Index became a central focus for greenwashing allegations, the trade group commissioned an independent review. Its recommendations include scrapping a stand-alone materials assessment and more work to improve the data.
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Efforts to measure the environmental impact of clothes have a fatal flaw: They don’t account for overproduction, argues Beth Esponnette.
The industry is becoming incrementally more transparent, but big brands still fail to disclose critical information about their environmental and social impact, according to this year’s Fashion Transparency Index.
The industry is becoming incrementally more transparent, but big brands still fail to disclose critical information about their environmental and social impact, according to this year’s Fashion Transparency Index.
Last week, Allbirds unveiled what it labels ‘the world’s first zero-carbon shoe.’ It’s a bold claim that puts the brand on the frontlines of one of fashion’s most fraught sustainability debates.
This week at fashion’s annual sustainability gathering, luxury giant LVMH called for a luxury-only sustainability initiative, while policymakers pressed for an end to throwaway fast fashion.
Carter joins the company from makeup artist Danessa Myricks’ namesake cosmetics label, where she was CMO.
The companies are the latest additions to the Uyghur Forced Labor Prevention Act Entity List that restricts the import of goods tied to what the US government has characterised as an ongoing genocide of minorities in China’s Xinjiang region.
Craig Green, Ottolinger and Louis Gabriel Nouchi have been tapped to design for the fifth edition of the project by Netherlands-based tannery Ecco Leather, now known as Ecco.Kollektive.
London-based womenswear brand Chopova Lowena has been named the winner of the 2024 BFC/Vogue Designer Fashion Fund.
The Toronto-based company reported revenue of C$358 million ($263 million) for the fiscal fourth quarter.
The likelihood of a successful Burberry turnaround is limited in the near term, UBS Group AG analyst Zuzanna Pusz wrote in note.
The collaboration includes collections designed and curated by David Beckham for both formal and casual menswear.
The seven-piece collection has been created with the perfumers Anne Flipo, Fanny Bal and Quentin Bisch.