The Paris-based label announced a $2.5 million funding round led by French public investment bank Bpifrance. Other investors include former LVMH chief digital officer Ian Rogers (now at crypto wallet firm Ledger), former Apple engineer Tony Fadell and sports retail executive Olivier Cantet. Satisfy said it planned to use the funding to expand its global footprint, specifically in the United States. The terms of the transaction were undisclosed.

Satisfy was founded in 2015 by Brice Partouche and has developed a following for its high-quality running apparel, designed in a Paris atelier and produced in Europe and Japan, commanding prices of more than $200 for shorts and more than $100 for shirts. Its marketing highlights ultra-marathoners, artists and misfits alike, tapping into a men’s wellness movement that runs in contrast to the glossy, professional sports star-focused approach of athletic apparel’s biggest brands. Partouche has a background in fashion, having launched the skinny denim label April 77 in the early aughts.

Satisfy first launched in stores like Colette and Barneys, and now counts Mr. Porter and Ssense as stockists. In 2020, it started making more frequent product “drops” direct to consumers. The brand counts Salomon and District Vision among its collaborators.

“We are proud to partner with BPI and other preeminent investors with backgrounds in fashion, sport and technology to continue innovating and pushing the boundaries of what running can achieve and who it is for,” said Partouche in a statement.

Editor’s Note: This article was updated on October 27, 2021. A previous version of this article misstated that Satisfy is sold at Dover Street Market. It is not. A previous version of this article also misstated that Satisfy’s Series A funding will be used to expand sales in Asia. This is untrue. It will be used to expand distribution in the US.

Learn more:

Tapping the Men’s Wellness Opportunity

Men are showing a growing interest in meditation, yoga and supplements. Sports brands were slow to pick up on the trend, but are starting to realise that wellness isn’t just for women.