One amazing thing about the fashion blogosphere is that it is global, in the truest sense of the word. Major brands and media everywhere are sitting up and taking notice of this phenomenon, and smart journalists are questioning how this will change the industry going forward.
Candy Soo of Hong Kong’s pre-eminent English language daily, The South China Morning Post, recently published an article on the growing influence of fashion blogs and how the industry is (slowly) coming to terms with it. The article interviews bloggers behind several fashion blogs, including The Business of Fashion, and handbag designer Rafe Totengco talks about how he uses his blog to promote his brand and solicit feedback from his clientele.
Thank you to Candy for starting the discussion and for soliciting our opinions.
How do you think fashion blogging will change the industry?
Image and article courtesy of the South China Morning Post