http://www.businessoffashion.com/2007/08/everyones-talking-about-fashion-blogging.html The Business of Fashion is the daily must-read for fashion creatives, business professionals and entrepreneurs in more than 150 countries around the world. Fri, 19 Mar 2010 06:48:49 +0000 http://wordpress.org/?v=2.8.6 hourly 1 http://www.businessoffashion.com/2007/08/everyones-talking-about-fashion-blogging.html#comment-10848 MichaellaS Wed, 22 Jul 2009 23:33:07 +0000 http://www.businessoffashion.net/2007/08/everyones-talking-about-fashion-blogging.html#comment-10848 tks for the effort you put in here I appreciate it! tks for the effort you put in here I appreciate it!

]]> http://www.businessoffashion.com/2007/08/everyones-talking-about-fashion-blogging.html#comment-626 erin Tue, 21 Aug 2007 20:59:55 +0000 http://www.businessoffashion.net/2007/08/everyones-talking-about-fashion-blogging.html#comment-626 blogger's may have a growing influence, but we are only a mirror to what's already out there: on the streets, in magazines and, of course, on the runways. blogger’s may have a growing influence, but we are only a mirror to what’s already out there: on the streets, in magazines and, of course, on the runways.

]]> http://www.businessoffashion.com/2007/08/everyones-talking-about-fashion-blogging.html#comment-627 Thibault Masson Mon, 20 Aug 2007 08:03:01 +0000 http://www.businessoffashion.net/2007/08/everyones-talking-about-fashion-blogging.html#comment-627 By enabling anyone to become part of the media, blogging has let more people commenting more consistently on more angles on the fashion industry. A lot of blogs have gone vertical, delving deeper into one subject. For instance, some blogs are all about one designer, as Rafe Totengco’s. Some are all about a type of fashion accessories, like handbags (e.g The Bag Blog http://www.thebagblog.com/, In My Bag http://inmybag.blogspot.com/, or The Purse Blog http://www.purseblog.com/). Others are about the industry, as is yours about the changing business of fashion or more modestly mine, focused on one facet of this evolution, i.e. the use of online marketing in the fashion industry (Fashion Fox http://www.fashion-fox.com). But for the moment, we still need fashion mavens such as editors from the leading fashion magazines, maybe even more so. We need them to make sense of all the trends, to give a broad overview of what is going on, especially when fashion blogs are focusing on their relevant but narrow niches. So, this may be a new ecosystem, with big fashion mags, in both their traditional and online formats, launching and interpreting trends, while attracting big advertisers. Meanwhile, we may see fashion blogs concentrating their efforts on only one topic of their choice, so that they can appear more “relevant” to a certain a keyword phrase within Google’s search results (e.g. “extravagant handbags”). These blogs would attract retailers focused one type of products year-long and attract some campaigns for some products from a big advertiser at certain times of the year (e.g. a 4-week campaign for the Chanel Diamond Forever tote). Feel free to comment on my entry, I would happy to read your feedback ;-) By enabling anyone to become part of the media, blogging has let more people commenting more consistently on more angles on the fashion industry. A lot of blogs have gone vertical, delving deeper into one subject. For instance, some blogs are all about one designer, as Rafe Totengco’s. Some are all about a type of fashion accessories, like handbags (e.g The Bag Blog http://www.thebagblog.com/, In My Bag http://inmybag.blogspot.com/, or The Purse Blog http://www.purseblog.com/). Others are about the industry, as is yours about the changing business of fashion or more modestly mine, focused on one facet of this evolution, i.e. the use of online marketing in the fashion industry (Fashion Fox http://www.fashion-fox.com). But for the moment, we still need fashion mavens such as editors from the leading fashion magazines, maybe even more so. We need them to make sense of all the trends, to give a broad overview of what is going on, especially when fashion blogs are focusing on their relevant but narrow niches. So, this may be a new ecosystem, with big fashion mags, in both their traditional and online formats, launching and interpreting trends, while attracting big advertisers. Meanwhile, we may see fashion blogs concentrating their efforts on only one topic of their choice, so that they can appear more “relevant” to a certain a keyword phrase within Google’s search results (e.g. “extravagant handbags”). These blogs would attract retailers focused one type of products year-long and attract some campaigns for some products from a big advertiser at certain times of the year (e.g. a 4-week campaign for the Chanel Diamond Forever tote). Feel free to comment on my entry, I would happy to read your feedback ;-)

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