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30 November, 2007 by Imran Amed, Editor

BoF Recommends: Look, Stimuli and Issue One

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We spend a lot of time here on the BoF discussing the impact of new media on the fashion industry. In fact, yesterday we weighed in on the issue over at JC Report in a full-length article about some of the new online media sites and communities that are popping up. But that doesn’t mean we don’t like flipping through a good old-fashioned magazine from time to time, as long as it brings a fresh perspective and the images and editorial are strong. Three new magazines recently landed in our mailbox and we thought we’d share them with you.

New_york_look_magazine The first issue of New York Look magazine  gives a behind-the-scenes look into the S/S collections and all of the planning and mayhem that go into those 15 minutes of fame for a brand. Actually, it might not be quite 15 minutes. NYL provides a play-by-play of the seasons hottest shows with statistics like the number of models to the names of celebrities in attendance. Our quantitative nerdy side was immediately drawn to the lengths of shows. The longest was Narciso Rodriguez at 45 minutes; the shortest was a tight 8 minutes for Chloé. Apart from fun useless statistics, the magazine also has stunning photography and a tongue-in-cheek piece on Anna Wintour’s love for Roger Federer, as we witnessed at Oscar de la Renta’s show in September.

Stimuli_2Stimuli Magazine is edited by Dominic Sio and features young designers  like Christian Wijnants and Kaviar Gauche in its inaugural issue. There is also an interview with our friend Robb Young, who has just published another interesting article in the IHT on the emerging fashion design scene in Russia. It’s great for up-and-comers to get serious media treatment.

Issue_one_2 Lastly, Issue One is actually now on issue number three. Issue One provides an opportunity for advertisers to have an 8 panel advertisement which is bound to catch a reader’s attention. This time, it is taken up by DSquared2. Apart from this, Editor-in-Chief Paulus curates an avant-garde look at the fashion scene, delivers some seriously sleek styling, scores an interview with the recently deceased Gianfranco Ferre (yes, before he died, this magazine is not that fashion forward to interview someone after they have died), and provides a look into Boudicca’s business, all in one issue.

Images courtesy of Look, Stimuli and Issue One.

Comments (3)

  1. My friend introduced me to IssueOne and I absolutely love how most of the magazine are only editorial shoots. The format is almost like a book, so you’re less likely to throw it away. Makes great for a coffee table magazine. Speaking of magazines, have you seen The New York Times’ online magazine “T”? I think it’s taken a known concept and just made it so simple and beautiful as an online fashion magazine. http://www.nytimes.com/tmagazine

  2. I hadn’t seen the site before, but I took a look and it’s really beautiful, for exactly the reasons you detail. Thank you for sharing.

  3. I will be looking out for the last two mentioned and I also enjoyed the online version of New York mag’s “Look”. A friend of mine put me on recently to a new men’s magazine which I am obsessed with it’s called “Fantastic Man”. I think it is some how affiliated with “Butt”. Enjoy! http://www.fantasticmanmagazine.com

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