Comments on: Fashion 2.0: Sell, sell, sell, but what’s next?

By: JRC

JRC — Sat, 19 Apr 2008 16:14:31 +0000

What would you have to say to someone who is working on a business plan for my thesis in marketing & advertising tyring to create a possible competitor to the “guru” luxury web based selling company net-a-porter?

By: The Business of Fashion

The Business of Fashion — Tue, 06 Nov 2007 20:29:38 +0000

@Dahlia: Your current hometown, is my former hometown. Montreal is an insipiring place for fashion so you have great raw material to work with. Good luck!

By: Dahlia

Dahlia — Tue, 06 Nov 2007 17:59:55 +0000

Thanks! I’m a little new to blogging on a specific topic, but I really love reading your blog and it inspires me to do the same about my hometown :) I’m looking forward to reading about China’s take on its place in the world. I just read Time’s online report and it’s amazing how much economic power it has now.

By: The Business of Fashion

The Business of Fashion — Tue, 06 Nov 2007 17:37:10 +0000

@Dada: Thanks for your kind words about my lecture and I will definitely put some thought into the whole China issue. Keep checking for a post soon on China. Not sure what you mean about Marc Jacobs latest image though… @Dahlia: Exclusivity is definitely part of what makes luxury – but often this is a matter of perception, as opposed to reality. I.e., as long as the customer feels a product is exclusive, whether it is actually exclusive or not sometimes doesn’t matter. I checked out your blog, by the way, congratulations on your launch and good luck!

By: Dahlia

Dahlia — Tue, 06 Nov 2007 03:25:25 +0000

I believe exclusivity is the answer to anything related to luxury. Private invitations, gifts, rewards, basically the shopper is not only waiting to get the item they bought, they also want to be rewarded for making the purchase. Pretty much like credit cards and their reward programs. The more exclusive you make them feel, the more likely they will remain loyal to you and spread the good word.

By: DaDa

DaDa — Mon, 05 Nov 2007 20:28:24 +0000

wow, this is fast~ (i’m the girl wow-ed to you before today’s lecture) Really nice having today. Learned alot and raised more questions later on,haha. u’r rit- what’s next? everyone can buy online,but how to balance exclusiveness and convinence? I read a book today questioning how luxury lost its lustre. will e-retail cause this situation or worsen it? Anyway, i have to say, your attandance made my day:) Thank you la~ (oh, and you even brought up purse blog !!) PS. Q&A: 1. you mentioned China Market is big enough to be profitable (huge). But it’s CHINA. So what’s ur opinion on – should it be any specific strategy or concern -during entrance? CUZ as to my slight observation, luxury brands kept coming in,but there was no any/much move locally actually~ 2. OH, last small question:) how do u like MJ’s latest image? Have a nice day and thanks for updating so quickly~~