Comments on: Tom Ford: Building a brand, one partner at a time

By: Bilal

Bilal — Mon, 26 Nov 2007 20:31:45 +0000

Brand building is rarely a thing of admiration but Ralph Lauren managed to do it right; without loosing (selling) himself.

By: The Business of Fashion

The Business of Fashion — Thu, 22 Nov 2007 13:39:51 +0000

@Martin: Not sure about the cabinets. @Anjo: Am pretty sure that Tom Ford customers are buying into his name and into his ability curate and edit — if you’re a man who perhaps doesn’t not have the refined level of taste that Tom Ford has, perhaps this is one way of making sure you look good. I think the product (what I was able to see of it, at least) is quite nice. Just very, very expensive. @CH: Very nice to have you on the BoF Craig. I hope you’ll come back and visit often.

By: Anjo

Anjo — Wed, 21 Nov 2007 20:01:51 +0000

Tom Ford is one of my least favorite people in the fashion industry, first for that trashy sexual obsession of his (sex is fine, but, please, get a room) and more importantly because he isn’t really a designer- he’s a marketing man masquerading as one. I wonder if there’s anything that set the Tom Ford suit apart, other than the label? I feel sorry for the poor (rich) blokes who shell out for one.

By: CH

CH — Wed, 21 Nov 2007 18:28:25 +0000

I’m glad that you thought my participation on that panel was interesting. Its intriguing to see your thoughts on Ford’s business and the connection. I think you’re sensing a bit of what we see – the industry is going through serious changes trying to adapt to the current market. I look forward to reading more of your posts. -C

By: Martin

Martin — Tue, 20 Nov 2007 18:13:23 +0000

Are the TF consumers happy with the cabinets? I’m curious to know and I don’t know anyone who can afford TF.