The Internet is continuing to get more and more attention from the fashion and luxury industry…from Contemporary shoppers in America to greying Babyboomers.
Boom Time (Financial Times)
The hugely valuable babyboomer segment is taking Internet-knowhow with them as they ease into retirement. The FT cites credible experts who say that in order to reach these "silver surfers" in the years to come, brands will have to find them on social networking sites like Eons (nope, we had never heard of it either – who knew!?) where they will seek refuge from loneliness caused by high-levels of divorce and fading social structures like the Church.
Tech and fashion just off the runway (CNET)
The gaping divide between technologists and fashionistas was exposed at a fashion and technology conference in Boston a few days ago. Apparently even the speakers’ ease with the presentation technology was a sure give-away of this gap. We were intrigued to hear about the thriving fashion scene on A Second Life. Yes, it’s true. And one of the hottest trends was to carry around a chicken as an accessory.
Shoppers click on Contemporary (WWD)
Women’s Wear Daily documents the rise of the Contemporary shopper on the Internet. Key to attracting these customers is providing hard to find items like XL Juicy Couture tracksuits. Online demand has also driven many brands to take to the Net themselves.




Shopping could be the biggest carrot to drive boomers to the Web. The sheer range of products available online that aren’t available in their locale is very enticing. Add to that that they can shop from the comfort of their home and not have to schlep all over heck and back, and it’s a home run for boomers. We see it ever day at our online-only personalized fine jewelry store where boomers make up the largest customer age group.
Posted by: Lynn Stefani – 12 December, 2007 at 12:57 am