http://www.businessoffashion.com/2007/12/fashion-20-boomers-virtual-chickens-and-contemporary.html The Business of Fashion is the daily must-read for fashion creatives, business professionals and entrepreneurs in more than 150 countries around the world. Fri, 19 Mar 2010 06:48:49 +0000 http://wordpress.org/?v=2.8.6 hourly 1 http://www.businessoffashion.com/2007/12/fashion-20-boomers-virtual-chickens-and-contemporary.html#comment-476 Lynn Stefani Wed, 12 Dec 2007 00:57:09 +0000 http://www.businessoffashion.net/2007/12/fashion-20-boomers-virtual-chickens-and-contemporary.html#comment-476 Shopping could be the biggest carrot to drive boomers to the Web. The sheer range of products available online that aren't available in their locale is very enticing. Add to that that they can shop from the comfort of their home and not have to schlep all over heck and back, and it's a home run for boomers. We see it ever day at our online-only personalized fine jewelry store where boomers make up the largest customer age group. Shopping could be the biggest carrot to drive boomers to the Web. The sheer range of products available online that aren’t available in their locale is very enticing. Add to that that they can shop from the comfort of their home and not have to schlep all over heck and back, and it’s a home run for boomers. We see it ever day at our online-only personalized fine jewelry store where boomers make up the largest customer age group.

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