Comments on: São Paulo: Daslu’s carnival of luxury http://www.businessoffashion.com/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html The Business of Fashion is the daily must-read for fashion creatives, business professionals and entrepreneurs in more than 150 countries around the world. Fri, 12 Mar 2010 20:48:45 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: camila yahn http://www.businessoffashion.com/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-5169 camila yahn Tue, 10 Mar 2009 19:27:49 +0000 http://www.businessoffashion.net/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-5169 Hi everyone! I'm a fashion journalist from Brasil and really, it makes me really bored to read ONLY about Daslu on international magazines and websites. I know people think it's a true experience to shop there, but Brazilian fashion is much more than the DasluWorld. We have a group of talented young designers struggling to keep their business going, we have good and (growing internationally) labels such as Alexandre Herchcovitch and Osklen, whose lifestyle has nothing to do with Daslu's , which is not bad or good, but different. Daslu does not reflect the Brazilian style, women or consumer. Yet, when journalists or buyers come over, their first and only stop is Daslu. Nothing wrong with that, but I think there are so much else to see, to learn and to buy apart from more Louis Vuitton, more Chanel and so on... Anyway, I'm a daily reader and was happy to see that BOF included São Paulo on its international reports. All the best, Camila Hi everyone!

I’m a fashion journalist from Brasil and really, it makes me really bored to read ONLY about Daslu on international magazines and websites. I know people think it’s a true experience to shop there, but Brazilian fashion is much more than the DasluWorld. We have a group of talented young designers struggling to keep their business going, we have good and (growing internationally) labels such as Alexandre Herchcovitch and Osklen, whose lifestyle has nothing to do with Daslu’s , which is not bad or good, but different. Daslu does not reflect the Brazilian style, women or consumer. Yet, when journalists or buyers come over, their first and only stop is Daslu. Nothing wrong with that, but I think there are so much else to see, to learn and to buy apart from more Louis Vuitton, more Chanel and so on…

Anyway, I’m a daily reader and was happy to see that BOF included São Paulo on its international reports. All the best, Camila

]]> By: patricia de miranda http://www.businessoffashion.com/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-457 patricia de miranda Sat, 26 Jan 2008 09:48:55 +0000 http://www.businessoffashion.net/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-457 The success of the Daslu is indisputable here in Brazil, a model of unique business that hardly would obtain to expand in other shops. A fantasy island of luxury consumption in the middle of the most important city of my country. His emergent clients of an economy in growth... tax?? really is impossible "an only shop" survive here, if it pay all taxes correctly. About our middle class, in the government "Lula - squid", practically disappeared, and a dizzy growth of consumption exists of the classes C and D were organized and buy products, in highlight eletronics. And if HM or any another one "fashion net" will arrive here, with certainty would shake the invoicing of the C&A like was happened with the arrival of Zara, reaching straightly the nets of retail trade of the middle class. sorryyyyyyyy about my bad english ;)) The success of the Daslu is indisputable here in Brazil, a model of unique business that hardly would obtain to expand in other shops. A fantasy island of luxury consumption in the middle of the most important city of my country. His emergent clients of an economy in growth… tax?? really is impossible “an only shop” survive here, if it pay all taxes correctly. About our middle class, in the government “Lula – squid”, practically disappeared, and a dizzy growth of consumption exists of the classes C and D were organized and buy products, in highlight eletronics. And if HM or any another one “fashion net” will arrive here, with certainty would shake the invoicing of the C&A like was happened with the arrival of Zara, reaching straightly the nets of retail trade of the middle class. sorryyyyyyyy about my bad english ;))

]]> By: The Business of Fashion http://www.businessoffashion.com/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-458 The Business of Fashion Tue, 25 Dec 2007 22:43:26 +0000 http://www.businessoffashion.net/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-458 @Randall: Yes, no signs of tax evasion left at Daslu, but I am sure it must be hurting their margins in some way. The import tax on luxury goods to Brazil is extremely high...but apparently some locals just don't care and would rather snap up that special something right away than wait until their next trip abroad. As for H&M and Muji a la Brazil, locals told me that it is Dutch retailer C&A that has filled the fast fashion market niche. Gisele Bundchen has been the face of C&A advertising campaigns and H&M has yet to enter the market. @Randall: Yes, no signs of tax evasion left at Daslu, but I am sure it must be hurting their margins in some way. The import tax on luxury goods to Brazil is extremely high…but apparently some locals just don’t care and would rather snap up that special something right away than wait until their next trip abroad. As for H&M and Muji a la Brazil, locals told me that it is Dutch retailer C&A that has filled the fast fashion market niche. Gisele Bundchen has been the face of C&A advertising campaigns and H&M has yet to enter the market.

]]> By: Randall http://www.businessoffashion.com/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-459 Randall Tue, 25 Dec 2007 22:37:12 +0000 http://www.businessoffashion.net/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-459 Thanks for the dispatch, sounds as if Daslu is en route to overcoming their daunting tax issues of 2005? Good for them. The Brazilian tale of extravagance in the face of the favela seems to be the only story happening in Brazil. I'd be interested in learning if there is a homegrown brand such as an H&M or Muji pretender, something indicating a Brazilian retail success or novelty. As a side note, friends from Rio and SP tell me about shopping Brazilian style - for those unable to be ferried by helicopter - they ride in their armored cars with their jewelry and shoes hidden until they are in the elevators to the stores or restaurants they intend to visit. Once inside they don their baubles, shades, heels and bags. Thanks for the dispatch, sounds as if Daslu is en route to overcoming their daunting tax issues of 2005? Good for them. The Brazilian tale of extravagance in the face of the favela seems to be the only story happening in Brazil. I’d be interested in learning if there is a homegrown brand such as an H&M or Muji pretender, something indicating a Brazilian retail success or novelty. As a side note, friends from Rio and SP tell me about shopping Brazilian style – for those unable to be ferried by helicopter – they ride in their armored cars with their jewelry and shoes hidden until they are in the elevators to the stores or restaurants they intend to visit. Once inside they don their baubles, shades, heels and bags.

]]> By: Randall http://www.businessoffashion.com/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-460 Randall Tue, 25 Dec 2007 22:36:22 +0000 http://www.businessoffashion.net/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-460 Thanks for the dispatch, sounds as if Daslu is en route to overcoming their daunting tax issues of 2005? Good for them. The Brazilian tale of extravagance in the face of the favela seems to be the only story happening in Brazil. I'd be interested in learning if there is a homegrown brand such as an H&M or Muji pretender, something indicating a Brazilian retail success or novelty. As a side note, friends from Rio and SP tell me about shopping Brazilian style - for those unable to be ferried by helicopter - they ride in their armored cars with their jewelry and shoes hidden until they are in the elevators to the stores or restaurants they intend to visit. Once inside they don their baubles, shades, heels and bags. Thanks for the dispatch, sounds as if Daslu is en route to overcoming their daunting tax issues of 2005? Good for them. The Brazilian tale of extravagance in the face of the favela seems to be the only story happening in Brazil. I’d be interested in learning if there is a homegrown brand such as an H&M or Muji pretender, something indicating a Brazilian retail success or novelty. As a side note, friends from Rio and SP tell me about shopping Brazilian style – for those unable to be ferried by helicopter – they ride in their armored cars with their jewelry and shoes hidden until they are in the elevators to the stores or restaurants they intend to visit. Once inside they don their baubles, shades, heels and bags.

]]> By: The Business of Fashion http://www.businessoffashion.com/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-461 The Business of Fashion Tue, 25 Dec 2007 21:49:35 +0000 http://www.businessoffashion.net/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-461 @Anjo: Luckily, the boom in Brazil is not just restricted to the upper classes. The middle classes are also experiencing prosperity, but are choosing to spend their money on household electronics and appliances. The bags will come later, we are sure. @Anjo: Luckily, the boom in Brazil is not just restricted to the upper classes. The middle classes are also experiencing prosperity, but are choosing to spend their money on household electronics and appliances. The bags will come later, we are sure.

]]> By: Anjo http://www.businessoffashion.com/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-462 Anjo Tue, 25 Dec 2007 03:20:37 +0000 http://www.businessoffashion.net/2007/12/sao-paulo-daslu%e2%80%99s-carnival-of-luxury.html#comment-462 Daslu is something I hear about more often in the context of inequality and racism in Brazilian society, but it's nice that there's a good shopping experience to be had. But you know, there's something a little troubling about a store where the parking fee is higher than the daily minimum wage- not in a moralistic sense, but can that be healthy for the country? I know Brasil has a populist president, Lula, and I hope he can boost the lower classes, because they need it- which would be great for the luxury business, because of course everyone wants a handbag. Daslu is something I hear about more often in the context of inequality and racism in Brazilian society, but it’s nice that there’s a good shopping experience to be had. But you know, there’s something a little troubling about a store where the parking fee is higher than the daily minimum wage- not in a moralistic sense, but can that be healthy for the country? I know Brasil has a populist president, Lula, and I hope he can boost the lower classes, because they need it- which would be great for the luxury business, because of course everyone wants a handbag.

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