Comments on: Halston | Fast fashion resurrection

By: Ingvar

Ingvar — Fri, 01 Feb 2008 16:08:06 +0000

What an interesting move by Net-a-Porter. They always manage to stay one step ahead in terms of marketing. When I read the article I thought it is such an obvious way for the fashion industry to evolve. Make the goods available instantly and use the huge amount of press coverage that shows generate to help sales is a very clever move. Then when the high-street garments “inspired” by the collection in question are ready 5 weeks later the buzz surrounding the garments might have died down slightly and the customer who would never buy the original anyway can get the look for less without much harm done to the initial design. Everybody wins.

By: gilda

gilda — Fri, 01 Feb 2008 08:03:39 +0000

i love vintage halston and to me it is such a luxurious, classic brand. i heard of this news and cannot yet imagine how they will make a come-back, so it will certainly be very interesting!! anyway, i just found your website. as a (wannabe) designer myself and fashion hog, i’m really loving your articles. thanks! i’ve subscribed and bookmarked. will be back for more. :)

By: Vikram Alexei Kansara

Vikram Alexei Kansara — Wed, 30 Jan 2008 19:56:01 +0000

Smart move – and not only for the fast fashion set. As today’s shows are instantly available online, the runway is evolving. It’s still about editors and buyers, but it’s also about creating a spectacle that can build your brand before a global audience of web-savvy consumers. It only makes sense to extend that conversation through artfully integrated e-commerce.

By: artefact212

artefact212 — Wed, 30 Jan 2008 15:31:37 +0000

We see no value for the customer to respond to this tactic. Cheap is cheap. And that’s where this collection is headed. By fall, Halston will be on the selling floors of all discount dollar stores throughout America. Now how chic will you look while sipping a one dollar Starbucks cup of coffee?

By: Dahlia

Dahlia — Tue, 29 Jan 2008 20:17:05 +0000

I think this is a great idea for high end designers to get a few samples of their collections made available to the public on such short notice. It not only offer exclusivity but it will feed the fire for demand. Well done. The only problem that I can see with this are “fashion scalpers”, which I very much doubt there are many who can afford several pieces, but you may never know.