http://www.businessoffashion.com/2008/02/fashion-20-published-in-the-financial-times.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.businessoffashion.com/2008/02/fashion-20-published-in-the-financial-times.html#comment-379 Caricouture Thu, 28 Feb 2008 14:42:36 +0000 http://www.businessoffashion.net/2008/02/fashion-20-published-in-the-financial-times.html#comment-379 @Gentry Lane, What you're describing sounds like an haute couture show. Admitting the public works for haute couture because the number of clients is very small and because the client has to buy directly from the fashion house. Contrast that with ready to wear. How do you decide which customers would get to attend the show? The reason store buyers get to attend the shows is because they ARE the customer for brands which wholesale. Admittedly the end user is the boutique's client, but I think store buyers would be suspicious of any moves by vendors which aim to forge a direct relationship with the consumer and cut out the "middle man", particularly in this age of e-commerce. @Gentry Lane, What you’re describing sounds like an haute couture show. Admitting the public works for haute couture because the number of clients is very small and because the client has to buy directly from the fashion house. Contrast that with ready to wear. How do you decide which customers would get to attend the show? The reason store buyers get to attend the shows is because they ARE the customer for brands which wholesale. Admittedly the end user is the boutique’s client, but I think store buyers would be suspicious of any moves by vendors which aim to forge a direct relationship with the consumer and cut out the “middle man”, particularly in this age of e-commerce.

]]> http://www.businessoffashion.com/2008/02/fashion-20-published-in-the-financial-times.html#comment-380 artefact212 Thu, 21 Feb 2008 05:52:09 +0000 http://www.businessoffashion.net/2008/02/fashion-20-published-in-the-financial-times.html#comment-380 @Gentry Lane, That is why companies such as Zara, H&M and Mango just produce the clothes and feed it to the piranhas. No pretense here. The majors are hurting big time. And those buyers you speak of will eventually end up ringing those sales up at these stores. "Come And Get It". @Gentry Lane, That is why companies such as Zara, H&M and Mango just produce the clothes and feed it to the piranhas. No pretense here. The majors are hurting big time. And those buyers you speak of will eventually end up ringing those sales up at these stores. “Come And Get It”.

]]> http://www.businessoffashion.com/2008/02/fashion-20-published-in-the-financial-times.html#comment-381 Dahlia Thu, 21 Feb 2008 02:27:52 +0000 http://www.businessoffashion.net/2008/02/fashion-20-published-in-the-financial-times.html#comment-381 @Gentry: Fashion shows are kept semi-private because the collections presented aren't ready to be made public yet. They need to know how much they need to produce (from buyers) in order to deliver. They also want to keep the counterfeiters away, although now that's not doing any good since photos and videos come out the day after the shows. It would be nice to strike a balance between giving what the public wants (a ticket to a fashion show) while still catering to the buyers and media outlets though. @Gentry: Fashion shows are kept semi-private because the collections presented aren’t ready to be made public yet. They need to know how much they need to produce (from buyers) in order to deliver. They also want to keep the counterfeiters away, although now that’s not doing any good since photos and videos come out the day after the shows. It would be nice to strike a balance between giving what the public wants (a ticket to a fashion show) while still catering to the buyers and media outlets though.

]]> http://www.businessoffashion.com/2008/02/fashion-20-published-in-the-financial-times.html#comment-382 Gentry LANE dit de Paris Tue, 19 Feb 2008 17:18:43 +0000 http://www.businessoffashion.net/2008/02/fashion-20-published-in-the-financial-times.html#comment-382 McQueen's CEO thought it was "notable" that the brand's fans understood so well the brand values? Duh! Here's a crazy idea: let them into your fashion shows. Why are end consumers and fans kept at arms length? It costs near 1MM€ to put on a 15-minute défilé. And the closest the general public can get is looking at still photos on style.com It just seems like houses would get more bang for their buck if they interacted in the real world with their fans, clients and supporters. Online forums are nice and all. But don't you want to see your end-consumer face to face? I don't think they do. I think big houses worry only about seducing the buyers at Browns and editors at Italian Vogue. The general public...they can have a billboard and some advertising pages. Maybe a trunk show if they're lucky. I think it's backwards. I think the big houses *and* buyers are becoming more and more removed from the public they're trying to serve. McQueen’s CEO thought it was “notable” that the brand’s fans understood so well the brand values? Duh! Here’s a crazy idea: let them into your fashion shows. Why are end consumers and fans kept at arms length? It costs near 1MM€ to put on a 15-minute défilé. And the closest the general public can get is looking at still photos on style.com It just seems like houses would get more bang for their buck if they interacted in the real world with their fans, clients and supporters. Online forums are nice and all. But don’t you want to see your end-consumer face to face? I don’t think they do. I think big houses worry only about seducing the buyers at Browns and editors at Italian Vogue. The general public…they can have a billboard and some advertising pages. Maybe a trunk show if they’re lucky. I think it’s backwards. I think the big houses *and* buyers are becoming more and more removed from the public they’re trying to serve.

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