Comments on: Fashion 2.0 | Still waiting for the future http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Christa http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-12092 Christa Sun, 23 Aug 2009 18:30:42 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-12092 "While shopping online may be a practical thing, nothing beats the feeling of walking into a luxury shop. " - Lewis I look at it from an urban design prospective. The large mall that is only accessible by automobile is so anonymous and isolating. From traffic to the parking garage, driving is an unpleasant experience. No wonder people turn to the internet for shopping. I imagine the demand is growing for commercial development in walkable, bike-friendly, and transit-accessible neighborhoods. “While shopping online may be a practical thing, nothing beats the feeling of walking into a luxury shop. ” – Lewis

I look at it from an urban design prospective. The large mall that is only accessible by automobile is so anonymous and isolating. From traffic to the parking garage, driving is an unpleasant experience. No wonder people turn to the internet for shopping.

I imagine the demand is growing for commercial development in walkable, bike-friendly, and transit-accessible neighborhoods.

]]> By: Simon Newstead http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-284 Simon Newstead Fri, 23 May 2008 08:02:22 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-284 @Matthew, I agree with you about Karl Lagerfeld as someone pushing the boundaries creatively online. I think a good example is his recent involvement in the recent GTA4 launch as one of the radio DJs. Whilst not pushing any commercial message, as an iconic piece of marketing and promotion online it's brilliant. Nearly everyone who is playing GTA4 I know has explicitly mentioned that as one of the best parts, including friends working at Shanghai Tang here in Hong Kong. It may be these types of little things in addition to the solid performance of www.net-a-porter.com and others that helps persuade some of the others to start making moves. @Matthew, I agree with you about Karl Lagerfeld as someone pushing the boundaries creatively online. I think a good example is his recent involvement in the recent GTA4 launch as one of the radio DJs. Whilst not pushing any commercial message, as an iconic piece of marketing and promotion online it’s brilliant. Nearly everyone who is playing GTA4 I know has explicitly mentioned that as one of the best parts, including friends working at Shanghai Tang here in Hong Kong. It may be these types of little things in addition to the solid performance of http://www.net-a-porter.com and others that helps persuade some of the others to start making moves.

]]> By: SUSANNE G JULINEK http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-285 SUSANNE G JULINEK Sun, 27 Apr 2008 18:00:58 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-285 In the era of online fashion magazines, a fast growing fashion blogosphere, and fashion networks such as Iqons.com, the alleged contradiction of computers and creativity commonly argued by the designers of the high fashion industry such as Karl Lagerfeld stating "I don't use a computer; I do research with my brain", appears to have become quite old-fashioned. In fact, high fashion houses' reluctance to the emerging online culture just seems all too reminiscent of houses such as Isaac Mizrahi failing to recognize the commercialization of fashion during the 1990s. Then Mizrahi, when begged by retail buyers to repeat one of his few best-sellers - paper-bag-waist pants- refused to reissue them simply saying "I just got bored with them". Not least proven by rocketing online sales of Net-a-porter and the likes, the growing interactivity of the Internet is undoubtedly provoking a shift in the marketplace, which offers a variety of innovative but still largely unexplored possibilities. I am therefore currently investigating the potential opportunities of blogs and online social networks for high fashion businesses for my Thesis actually titled 'Fashion 2.0' at La Salle Business and Engineering School in Barcelona, Spain. For anyone who would like to contribute to assessing the prospects for Web 2.0 and high fashion, here is the link to a brief online survey in this context: http://www.surveymonkey.com/s.aspx?sm=ZHjFkYoIG87MGwbu9jZSjQ_3d_3d Hopefully, studies like mine will help to make 'Fashion 2.0' a reality rather than a virtually too avant-garde concept. And, I am getting in on the bet on Gucci to pioneer a branded online community. Although now lacking the charismatic guidance of Ford and De Sole and the current problematic economic conditions notwithstanding , under the leadership of Gucci Group's smart CEO Robert Polet, I am confident that the brand will prove the case for its innovativeness when it comes to the business of fashion. In the era of online fashion magazines, a fast growing fashion blogosphere, and fashion networks such as Iqons.com, the alleged contradiction of computers and creativity commonly argued by the designers of the high fashion industry such as Karl Lagerfeld stating “I don’t use a computer; I do research with my brain”, appears to have become quite old-fashioned. In fact, high fashion houses’ reluctance to the emerging online culture just seems all too reminiscent of houses such as Isaac Mizrahi failing to recognize the commercialization of fashion during the 1990s. Then Mizrahi, when begged by retail buyers to repeat one of his few best-sellers – paper-bag-waist pants- refused to reissue them simply saying “I just got bored with them”. Not least proven by rocketing online sales of Net-a-porter and the likes, the growing interactivity of the Internet is undoubtedly provoking a shift in the marketplace, which offers a variety of innovative but still largely unexplored possibilities. I am therefore currently investigating the potential opportunities of blogs and online social networks for high fashion businesses for my Thesis actually titled ‘Fashion 2.0′ at La Salle Business and Engineering School in Barcelona, Spain. For anyone who would like to contribute to assessing the prospects for Web 2.0 and high fashion, here is the link to a brief online survey in this context: http://www.surveymonkey.com/s.aspx?sm=ZHjFkYoIG87MGwbu9jZSjQ_3d_3d Hopefully, studies like mine will help to make ‘Fashion 2.0′ a reality rather than a virtually too avant-garde concept. And, I am getting in on the bet on Gucci to pioneer a branded online community. Although now lacking the charismatic guidance of Ford and De Sole and the current problematic economic conditions notwithstanding , under the leadership of Gucci Group’s smart CEO Robert Polet, I am confident that the brand will prove the case for its innovativeness when it comes to the business of fashion.

]]> By: rollergirl http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-286 rollergirl Fri, 25 Apr 2008 23:59:24 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-286 I find this baffling. When NAP have been going successfully since, what, 1998? why are others so slow off the mark? Harvey Nichols is now selling online but only small things like wallets and sunglasses, ditto House of Fraser. Liberty keeps hinting it will start selling online but again, I think it's restricted to accessories. Burberry sells clothing online and I understand Alexander McQueen (part of the Gucci Group) has big plans for online selling. Why is it taking everyone else so long? I find this baffling. When NAP have been going successfully since, what, 1998? why are others so slow off the mark? Harvey Nichols is now selling online but only small things like wallets and sunglasses, ditto House of Fraser. Liberty keeps hinting it will start selling online but again, I think it’s restricted to accessories. Burberry sells clothing online and I understand Alexander McQueen (part of the Gucci Group) has big plans for online selling. Why is it taking everyone else so long?

]]> By: JRC http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-287 JRC Sat, 19 Apr 2008 16:17:27 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-287 what would you have to say to someone trying to create a competitor, for my thesis in marketing & advertising, to the "guru" net-a-porter? what would you have to say to someone trying to create a competitor, for my thesis in marketing & advertising, to the “guru” net-a-porter?

]]> By: The Business of Fashion http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-288 The Business of Fashion Tue, 15 Apr 2008 08:20:14 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-288 @Vikram: Chanel is an interesting choice, and they have certainly been doing some experimenting, most notably on Squa.re, with their Coco Mademoiselle campaign. But given that they still don't have an online shop, I wonder whether they will actually take the plunge first. We will see. P.S. -- I love Zaha Hadid, and think the collaboration with Chanel is very cool and eye-catching. @Lewis: I agree that shopping online and shopping in-store are two very different things. I can see a role for both types of shopping in the fashion industry going forward, where the bricks-and-mortar stores are more about the experience, and the online stores are more about gathering information and convenience. @Vikram: Chanel is an interesting choice, and they have certainly been doing some experimenting, most notably on Squa.re, with their Coco Mademoiselle campaign. But given that they still don’t have an online shop, I wonder whether they will actually take the plunge first. We will see. P.S. — I love Zaha Hadid, and think the collaboration with Chanel is very cool and eye-catching. @Lewis: I agree that shopping online and shopping in-store are two very different things. I can see a role for both types of shopping in the fashion industry going forward, where the bricks-and-mortar stores are more about the experience, and the online stores are more about gathering information and convenience.

]]> By: Lewis http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-289 Lewis Mon, 14 Apr 2008 18:32:38 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-289 While shopping online may be a practical thing, nothing beats the feeling of walking into a luxury shop. Colors and texture are not the same online as when you can actually feel it. Just my opinion. While shopping online may be a practical thing, nothing beats the feeling of walking into a luxury shop. Colors and texture are not the same online as when you can actually feel it. Just my opinion.

]]> By: Vikram Alexei Kansara http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-290 Vikram Alexei Kansara Mon, 14 Apr 2008 03:37:28 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-290 What's interesting to me is inviting consumers to *participate* in the insider world of fashion in a way that intrigues and empowers, but also ensures the beauty of the finished product. My money is on Karl Lagerfeld. 70 iPods aside, his flair for the new seems to be finding its way into Chanel's online marketing strategies. The Coco Mademoiselle campaign, for example, wasn't quite 2.0, but it offered compelling interactive content and, by harnessing bloggers, fostered online dialogue in a smart and portable way. Speaking of Chanel, what do you think of Zaha Hadid's Mobile Art container? I think it's an inspired way to advertise. What’s interesting to me is inviting consumers to *participate* in the insider world of fashion in a way that intrigues and empowers, but also ensures the beauty of the finished product. My money is on Karl Lagerfeld. 70 iPods aside, his flair for the new seems to be finding its way into Chanel’s online marketing strategies. The Coco Mademoiselle campaign, for example, wasn’t quite 2.0, but it offered compelling interactive content and, by harnessing bloggers, fostered online dialogue in a smart and portable way. Speaking of Chanel, what do you think of Zaha Hadid’s Mobile Art container? I think it’s an inspired way to advertise.

]]> By: Matthew Lesko http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-291 Matthew Lesko Sun, 13 Apr 2008 22:54:11 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-291 Well written article, and I agree entirely. Thank you for your fresh point of view. Keep up the good work. Well written article, and I agree entirely. Thank you for your fresh point of view. Keep up the good work.

]]> By: Tudor Ciurescu http://www.businessoffashion.com/2008/04/fashion-20-still-waiting-for-the-future.html#comment-292 Tudor Ciurescu Sun, 13 Apr 2008 11:25:30 +0000 http://www.businessoffashion.net/2008/04/fashion-20-still-waiting-for-the-future.html#comment-292 nice video. :D nice video. :D

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