http://www.businessoffashion.com/2008/04/fashion-magazines-balancing-advertising-and-editorial.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.businessoffashion.com/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-111780 Lily Thu, 09 Jun 2011 19:09:17 +0000 http://www.businessoffashion.net/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-111780 I don't like that there is so much writing... yawn BORING!!!!!!!!! I don’t like that there is so much writing… yawn BORING!!!!!!!!!

]]> http://www.businessoffashion.com/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-277 modaRhoda Wed, 23 Apr 2008 14:18:45 +0000 http://www.businessoffashion.net/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-277 Yes, though how much does Vogue's improvement in circulation owe to the acceptance of non-luxury brands in their pages? Years ago Topshop in Vogue was unheard of. In April or May? 2007 Topshop a la Kate Moss was on the cover. The last issue came with a supplement in "association with H & M". Undoubtedly these High Street brands have stepped up their fashion credentials. However, I feel that Shulman's ability to recognise and encourage High Street advertisers, whilst managing not to alienate the luxury brands has been one of her best moves. Yes, though how much does Vogue’s improvement in circulation owe to the acceptance of non-luxury brands in their pages? Years ago Topshop in Vogue was unheard of. In April or May? 2007 Topshop a la Kate Moss was on the cover. The last issue came with a supplement in “association with H & M”. Undoubtedly these High Street brands have stepped up their fashion credentials. However, I feel that Shulman’s ability to recognise and encourage High Street advertisers, whilst managing not to alienate the luxury brands has been one of her best moves.

]]> http://www.businessoffashion.com/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-278 Vikram Alexei Kansara Tue, 22 Apr 2008 11:22:53 +0000 http://www.businessoffashion.net/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-278 Funny, I'm in London today and popping round to Hanover Square myself... On the subject of the post, yes there will always be room for Vogue. But as increasingly savvy readers detect that its editorial voice is indeed influenced by advertisers, the power of photo blogs, as well as new platforms for peer-to-peer style advice and social shopping, will continue to grow. Is there a tipping point where consumers wise up, the influence of advertisers dilutes the magazine's credibility as an arbiter of style and taste, and new unbiased editors emerge through the online channel to take its place? Funny, I’m in London today and popping round to Hanover Square myself… On the subject of the post, yes there will always be room for Vogue. But as increasingly savvy readers detect that its editorial voice is indeed influenced by advertisers, the power of photo blogs, as well as new platforms for peer-to-peer style advice and social shopping, will continue to grow. Is there a tipping point where consumers wise up, the influence of advertisers dilutes the magazine’s credibility as an arbiter of style and taste, and new unbiased editors emerge through the online channel to take its place?

]]> http://www.businessoffashion.com/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-279 Global Fashion Network Tue, 22 Apr 2008 01:04:12 +0000 http://www.businessoffashion.net/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-279 That's funny you mention advertisers and their dollars placing a hold on the voice of editors and writers, because I've found myself being more conscious of what authors write on my blog, because of our new sponsors and advertisers, which are not there for reviews or us to talk about using their products, but their reputations and the good standing of their business is on the line. We just tie in relevant apparel industry related businesses with our readers and hope for the best results. That’s funny you mention advertisers and their dollars placing a hold on the voice of editors and writers, because I’ve found myself being more conscious of what authors write on my blog, because of our new sponsors and advertisers, which are not there for reviews or us to talk about using their products, but their reputations and the good standing of their business is on the line. We just tie in relevant apparel industry related businesses with our readers and hope for the best results.

]]> http://www.businessoffashion.com/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-280 DUDBLANKPATHETIC Mon, 21 Apr 2008 19:04:26 +0000 http://www.businessoffashion.net/2008/04/fashion-magazines-balancing-advertising-and-editorial.html#comment-280 i remember this article so well and it was really funny to learn that 'chanel and dior' passage. oddly enough, because skipping through editorials it's not really hard to point such 'placement' pieces among the general creative va-va-voom of the spread. i remember this article so well and it was really funny to learn that ‘chanel and dior’ passage. oddly enough, because skipping through editorials it’s not really hard to point such ‘placement’ pieces among the general creative va-va-voom of the spread.

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