http://www.businessoffashion.com/2008/05/luxury-in-india-not-just-a-cut-and-paste.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.businessoffashion.com/2008/05/luxury-in-india-not-just-a-cut-and-paste.html#comment-229 Zahra Thu, 15 May 2008 16:30:39 +0000 http://www.businessoffashion.net/2008/05/luxury-in-india-not-just-a-cut-and-paste.html#comment-229 You're absolutely right when you say India is no cut-paste job. Being right in the middle of the luxury wave that the country is currently experiencing, I can tell you that many luxury brands are now taking a step back and evaluating India's prospects as the new frontier for luxury retail. Many have realised that it's not an easy market to conquer and that success will come, but at a slower pace that what has been projected. As Guy Salter of the Walpole Group said in a recent interview in Luxeletter, "There's far too much hype and not enough cause for consideration as to how to enter the Indian market." A good warning is China, where lots of people are rushing in and losing a lot of money, and some of the bigger luxury brands are actually not making profits. Luxury marketers in India will definitely have to come up with better strategies than just PR-able events. You’re absolutely right when you say India is no cut-paste job. Being right in the middle of the luxury wave that the country is currently experiencing, I can tell you that many luxury brands are now taking a step back and evaluating India’s prospects as the new frontier for luxury retail. Many have realised that it’s not an easy market to conquer and that success will come, but at a slower pace that what has been projected. As Guy Salter of the Walpole Group said in a recent interview in Luxeletter, “There’s far too much hype and not enough cause for consideration as to how to enter the Indian market.” A good warning is China, where lots of people are rushing in and losing a lot of money, and some of the bigger luxury brands are actually not making profits. Luxury marketers in India will definitely have to come up with better strategies than just PR-able events.

]]> http://www.businessoffashion.com/2008/05/luxury-in-india-not-just-a-cut-and-paste.html#comment-230 Adam Levin Wed, 14 May 2008 07:25:29 +0000 http://www.businessoffashion.net/2008/05/luxury-in-india-not-just-a-cut-and-paste.html#comment-230 Tahilaini's prediction for AW 09 is a luxurious sari teamed with a blazer ... that seems to sum up modern Indian luxury, no? Tahilaini’s prediction for AW 09 is a luxurious sari teamed with a blazer … that seems to sum up modern Indian luxury, no?

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