BoF Daily Digest | Rosso acquires Viktor & Rolf, German fashion, Mervyn’s troubles, Levi’s campaign
Diesel’s Rosso Acquires Majority of Viktor & Rolf (WWD)
Diesel’s Renzo Rosso acquires a majority stake in Viktor and Rolf, and plans for huge investments to make the label one of "top reference fashion houses of the future."
Designers Say Berlin Is Not Alpha and Omega of German Fashion (Deutsche Welle)
Beyond Berlin and its fashion week, fashion lives in Germany.
Mervyn’s: Another Retailer Going Down (Seeking Alpha)
Mervyn’s, the California based department store chain is in dangerous territory and may be the next U.S. retailer to go bust.
Levi’s campaign to promote its iconic 501 style (Drapers)
Levis has globally launched its "Live Unbuttoned" campaign to promote its classic 501 jeans.
Viktor And Rolf, photo courtesy of Artkrush.









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