Readership and subscriptions to The Business of Fashion have continued to grow, largely through a campaign of whispers where one person tells another person who tells another person. This is exactly how we’d like to get around. So, thanks to all of you for recommending BoF to your colleagues and friends in the fashion business.
With this continued momentum, I thought it was about time we began to deliver more features and content — but I can’t possibly create all this on my own. And so, today I am pleased to welcome our first two contributors to the Business of Fashion, Robert Cordero and W. David Marx.
You may have already been enjoying our new BoF Daily Digest. There is so much clutter, gloss and noise around the fashion business on the Internet, that we thought an edited selection of the day’s most intelligent news and features about the fashion business would be useful for BoF readers.
As Katlin from Urple commented yesterday “I definitely can’t keep up with all the articles coming out, but this helps narrow it down to the ones I’m interested in. Now, I just need to make time to actually read them, but at least I know I can find them here!” I couldn’t have said it better — this is exactly what the Daily Digest is about.
This will be the place to come everyday for only the most intelligent and informative news . The BoF Daily Digest will be published each day by 3pm London/10am New York, and will appear in your email inbox first thing the next morning if you are an email subscriber. The Daily Digest will be edited by the talented Robert Cordero, who is also one of the key people behind JC Report. Robert is also a great business writer who will also contribute feature articles to BoF from time to time.
Some of you may remember the name W. David Marx from my trip to Japan. I felt like I had only just begun to tap the well of David’s expertise, and so he will be giving us the scoop on everything that is Japanese fashion.
Expect David’s first feature in the coming weeks. In the meantime, you can check out the fascinating article he wrote on the changing brand value A Bathing Ape (aka BAPE), the Japanese wunder-brand founded by Nigo. David is probably the world’s foremost expert on BAPE as he wrote his master’s thesis on the topic.
Welcome to both David and Robert and we hope you will enjoy our new features.
Do you have any feedback about how we can continue to improve The Business of Fashion? Don’t be shy. Tell us what you think.





This is great news! I can’t wait to start reading their contributions, and I love the idea of coming to BoF for my daily summary of all that matters in fashion biz. I know I’ve pestered you about this before, but the BoF Basics was of a lot of interest to readers. I wait with baited breath for whenever you have time to finish it ;)
Posted by: Anjo – 11 July, 2008 at 11:25 pmLooking forward to reading their contributions.
Posted by: Mori Lee – 12 July, 2008 at 12:44 amWelcome guys! I’m very very excited to see what’s to come for this blog. I truly love this blog because it’s the only one (that I know of) that addresses this aspect of the fashion industry. I’ve yet to enter the professional world (still in college) and experience the business first hand, but I feel like I’m in the know of what’s going on through this blog and that would help me a lot in my future job. My suggestion would be more content or exploring topics that we aren’t already getting from the daily digest. And is there a way that more discussion between commenters and you guys be created? I’d love to discuss things further with people and pick their brains!
Posted by: Katlin at URPLE – 12 July, 2008 at 1:14 am@Anjo: Give me til the end of the summer and we’ll have another Basics article. I promise. @Katlin: I am glad you are taking such an interest in the fashion business. Whenever you’d like some feedback/interaction, feel free to leave a comment here and we’ll get back to you. Would the idea of a forum be of interest to you where you could interact with other readers?
Posted by: Business of Fashion – 12 July, 2008 at 9:40 amA warm welcome to you both! As someone who is not in the industry but immensely interested in it, BoF is definitely my daily must read and I love seeing some great minds congregating here to keep us informed and provoke thoughts.
Posted by: Minjae – 12 July, 2008 at 4:44 pmA warm welcome to you both! As someone who is not in the industry but immensely interested in it, BoF is definitely my daily must read and I love seeing some great minds congregating here to keep us informed and provoke thoughts.
Posted by: Minjae – 12 July, 2008 at 4:44 pmA sincere welcome to the new contributors to the BoF blog! :) I’m looking forward in reading new articles as well. Exciting times!
Posted by: Dahlia – 12 July, 2008 at 10:42 pmI am very excited about the additions to BoF staff. I have personally followed the career of Robert Cordero over at JCReport and we periodically stay in touch. He has such a forward approach to online journalism and I am sure he will bring that same cutting edge style to BoF. I am so excited about the future until I could just screeeeaaaaammmm…. Now let’s hope everyone else finally begins to catch up…
Posted by: Malcolm Harris – 15 July, 2008 at 11:56 pmI kind of prefer the comments more now, but a forum might spark more discussion and involvement. I really don’t know! :)
Posted by: Katlin – 17 July, 2008 at 2:42 am