4 August, 2008 | by Robert Cordero

BoF Daily Digest | Supermodels are back, Klein’s racy ads, Puma’s “It bag,” Outlet malls, Timex

Linda

When it comes to the crunch, fashion turns to the supermodels of yesterday (Times UK)
With the credit crunch wreaking economic havoc, brands are using supermodels to court older women with more disposable income.

Calvin Klein’s Latest Controversy (WWD)
Calvin Klein causes a media stir with a racy ad campaign.

Puma sets pace in Olympic fashion (FT)
This week, Puma is unveiling its "It Bag" in Beijing to capture share of the hand bag market.

Outlet malls booming and always in fashion (Daily Yomiuri Online)
In Japan, outlet shopping is gaining significant traction.

Timex Aims for $1B Mark (WWD)
After hiring a new executive team, Timex is aiming to become a $1 billion dollar brand.

Prada campaign with Linda Evangelista, photo courtesy of Prada.


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