3 September, 2008 | by Robert Cordero

BoF Daily Digest | Target pops up, Runway show’s price tag, Marketing models, Chanel’s NYC push

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Target to Open Designer-Focused Stores in New York (NY Times)
To coincide with New York Fashion Week, Target will set up four "pop-up" shops in Manhattan next week.

How Emerging Designers Stand Out (Forbes)
With a "bargain basement" fashion show running $100,000, emerging designers are exploring alternative ways of getting their brand name out there.

Marketing Model: For Some Agencies Its in the Cards (WSJ)
As a way to market models, agencies are sending elaborate show packages to designers, stylists, and casting directors.

Chanel’s Big U.S. Push: Saks, Bergdorf Shops Boost Brand’s Profile (WWD)
According to to an executive of the company, Chanel wants "to achieve the same dynamic status" that the luxury powerhouse has in Paris.

Illustration of Target’s pop-up shop, photo courtesy of the New York Times.


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