Emerging Designers, Milan

16 September, 2008 by Imran Amed, Editor

Breaking News | 6267 is no more

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MILAN, Italy - It is sad when fashion lives up to its cliched stereotype as a world without loyalty and common sense. News is breaking that Tomasso Aquilano and Roberto Rimondi, the celebrated duo behind the upstart Italian label 6267, have ditched their manufacturing partner, Castor srl, to start up a new label, rumoured to be backed by ITC, a division of IT Holdings.

Earlier this year, the pair reached new heights in their fashion ascendancy when they were named Creative Directors of Gianfranco Ferre, which is also owned by IT Holdings. Shortly before the announcement, Castor and 6267 were featured in a highly complimentary article by Cathy Horyn of the New York Times, which touted the value and closeness of the unique designer-manufacturer collaboration as a key factor for thier success.

Given the closeness of the partnership, and its early success, the designers’ decision is puzzling and could prove to be one that they regret in the long run.

Rimondi and Aquilano started the 6267 label as a 50/50 partnership with the Picozzi family which has years of experience in high-quality Italian manufacturing. Once upon a time, it was this family that produced the first complex samples for Martin Margiela, who went on to become one of the most respected conceptual designers of our time.

It may not have dawned on the designers that a major reason for the success of 6267 was the quality, dedication and attentiveness of Castor srl in the sales and manufacturing process. To wit, one buyer quoted in the New York Times article said he “was more impressed with Angela and her factory than the designers.” Finding good production is perhaps the hardest part of launching a new fashion business today, with much of the capacity locked up by the major groups.

Perhaps the 6267 designers wanted all of the credit for themselves or perhaps they got greedy and wondered why they should share their success with the behind-the-scenes partners who had been with them since day one. Either way, this sudden move, which has shocked the Italian fashion industry, will certainly make others in the industry think twice about trusting the duo, which may now become more famous for its Machiavellian maneuvering than its design capabilities.

But, that said, it is IT Holdings that may have the last laugh. As the owners of Gianfranco Ferre and manufacturers for the new Rimondi-Aquilano label, IT Holdings now controls the designers’ fate. They may find that IT Holdings decides to focus their attention and resources on Ferre, thereby capping the potential growth of the new label and limiting the upside that the designers could have had if they hadn’t abandoned 6267 and Castor in the first place.

Photo courtesy of the New York Times.

Comments (6)

  1. Now this is the kind of reporting we admire. Thank you BOF.

  2. Is it really so surprising that they have moved over to IT Holdings after getting the FERRE directorship? Yes it’s a mercenary move and no doubt fashion insiders would have preferred them to stay in Mantova, but given the current economic climate, 6267 wasn’t a sustainable enterprise in its previous incarnation, despite relatively strong sales in the US. Even the choice of brand name hinted that they were just holding out for a big company to take them under its wing. Anyway, the timing of this announcement is shrewd: No doubt Picozzi sympathizers in te Italian press are questioning the pair’s morals, but any publicity is good publicity … The big problem for IT Holdings and the designers is that FERRE’s brand equity isn’t what it once was. Maybe the Italians have a deep affection for it, but I just can’t see it capturing the imagination of consumers worldwide, no matter how strong the collection is next week.

  3. @Martin Webb, We agree. The Ferre label will be difficult to position itself among the top tier. Certainly the press will cover this collection, it is almost protocol but too many times we are seeing that once a designer is not at the helm of their own label, dead is dead. Of course, there are a few exceptions. But, Ferre has been losing it’s position as a top label for several years before his death. These boys should be careful, they may be left with nothing.

  4. What a waste. I hope the Picozzi family can put its capabilities to use for another label.

  5. Nice post. I really love to read about such topics. I am also into fashion industry and have written a lot about fashion and models myself. I guess I will keep coming back for more. You can also visit my blog and share your views.

  6. In agreement with majority of above. Great report will be bookmarking this site for many returns visits.

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