http://www.businessoffashion.com/2008/09/new-york-fashion-week-marc-bouwers-online-experiment.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.businessoffashion.com/2008/09/new-york-fashion-week-marc-bouwers-online-experiment.html#comment-94 yilei Tue, 09 Sep 2008 16:48:57 +0000 http://www.businessoffashion.net/2008/09/new-york-fashion-week-marc-bouwers-online-experiment.html#comment-94 asos has done it already... asos has done it already…

]]> http://www.businessoffashion.com/2008/09/new-york-fashion-week-marc-bouwers-online-experiment.html#comment-95 Randall Tue, 09 Sep 2008 05:43:28 +0000 http://www.businessoffashion.net/2008/09/new-york-fashion-week-marc-bouwers-online-experiment.html#comment-95 Ditto. My comments are not based on the garments or styling, but on the way the message was delivered via this runway video. I want to root for a designer and a brand but I felt so underwhelmed, it's as if the presentation actually eroded any personality I would have associated with the designer. Instead of feeling innovative, it felt like the company found a cheap way out. It didn't draw me into their story, or champion their difference as a brand, or articulate their reason for being, I felt as if I was watching a how to video created by Popular Mechanics or Consumer Reports or something equally bland, but functionally straightforward. It's what I would expect from a Costco runway show, but of course, Costco are amazing merchants and they'd sell us the items immediately and in quite a few velour and ultrasuede variants. Hope they (the Marc Bouwer team) fights back and learns how to tell me who and what they are next time. I love a comeback story and would love to see them rise higher than this. Now, if they book insane amounts of orders from this video, well, I'm all ears and have never claimed to be above learning new e-tricks. Ditto. My comments are not based on the garments or styling, but on the way the message was delivered via this runway video. I want to root for a designer and a brand but I felt so underwhelmed, it’s as if the presentation actually eroded any personality I would have associated with the designer. Instead of feeling innovative, it felt like the company found a cheap way out. It didn’t draw me into their story, or champion their difference as a brand, or articulate their reason for being, I felt as if I was watching a how to video created by Popular Mechanics or Consumer Reports or something equally bland, but functionally straightforward. It’s what I would expect from a Costco runway show, but of course, Costco are amazing merchants and they’d sell us the items immediately and in quite a few velour and ultrasuede variants. Hope they (the Marc Bouwer team) fights back and learns how to tell me who and what they are next time. I love a comeback story and would love to see them rise higher than this. Now, if they book insane amounts of orders from this video, well, I’m all ears and have never claimed to be above learning new e-tricks.

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