ASOS up 68%, H&M, Abercrombie & Fitch’s skimpy sales, Burberry’s flat profits, Adidas’ SLVR

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Online fashion firm ASOS H1 profit up 68 pct (The Guardian)
In another signal that affordable online retailers could fare better than bricks and mortar operations in the economic downturn, ASOS H1 profit rockets up 68%.

H&M Still In Fashion (Forbes)
“Swedish-fashion retailer Hennes & Mauritz posted a decent set of October sales.” But “analysts warned the company would not be able to avoid the ripple effects of the global financial crisis.”

Has Abercrombie Lost Its Shirt? (Motley Fool)
Abercrombie & Fitch’s  skimpy aesthetic is also reflected in the company’s declining sales performance for Q3 2008.

Profits flat at Burberry (Drapers)
“Burberry saw sales rise 20% in the first half of the year with pre-tax profit flat during the period, but warned of tougher trading since the start of the second half.”

Adidas to launch new brand (Drapers)
Adidas will launch SLVR, a new lifestyle collection which “will sit alongside Adidas’ Y-3 and Adidas Originals sub-brands.”

ASOS homepage, photo courtesy of ASOS.