The Continuing Decline of Makeup Sales (WSJ)
Makeup sales in the U.S. have decreased 3% compared with the same time last year.

Marketers Reach Out to Loyal Customers (WSJ)
Retailers are tapping “statistical models, relying more on targeted ads than on shotgun approach.”

Massive Breakdown in U.S. Consumer Spending Going Forward (Seeking Alpha)
A new survey reveals that “another giant downturn” looms in consumer spending that will be predictably worse than the previous one in October.

Red Carpet Anxiety in Hollywood (WWD)
Red carpet dressing is an effective brand building exercise for many luxury labels, but a possible strike by SAG members could put a damper on the awards season.

Penelope Cruz for L’Oreal, courtesy of ASA.