Chinese New Year marketing, Thomas Burberry axed, Iodice’s dress giveaway, Coach’s profit declines

Chinese New Year, photo courtesy of chateaugranville.com

Chinese New Year, photo courtesy of chateaugranville.com

Lunar New Year May Be a Tough Holiday for Sales (WSJ)
In China, companies are using discounts and clever marketing practices to make people spend during the Lunar New Year holiday.

Burberry to axe Thomas Burberry (Drapers)
Burberry’s bridge line, Thomas Burberry, will be shut down but the company reported surprisingly strong sales for Q3, up 9 percent on a constant currency basis.

Iodice To Give Away Free Dresses Instead of Staging Runway Show (WSJ)
Iodice, the emerging New York-based label, is opting for a showroom presentation and plans to entice  press and buyers by giving away free dresses.

Coach Profits Fall 14 Percent (WWD)
Once a robust, profit-making business, Coach has posted a 14 percent decline in Q2 profits. (Subscription required)