“The Surprise of Collaboration…”

Not everyone thinks of fashion designers as business people, but fashion ultimately requires designers, especially independent designers like Giles Deacon, to stay in touch with the realities of managing a business every day.

In the third and final chapter of Giles’ story, we learn how collaborations with major partners like New Look, as well as creatives like LOVE Magazine’s Katie Grand and milliner Stephen Jones, have enabled Giles to bring his designs to a broader audience, elevate the sophistication of his product offering, and therefore have a creative and business impact far beyond what might be expected of an independent fashion label in London.

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Previous chapters:
Chapter I | “Unstructured Exploration…”
Chapter II | “A Designer Who Has Always Drawn…”

Inside the Studio | Giles Deacon was generously supported by Swarovski