4 March, 2009 | by Robert Cordero

BoF Daily Digest | Adidas profits, Brazilians and beachwear, Ethical luxury, Hermès shares jumps

Adidas Profits Leap 151 Percent (WWD)
Adidas’ net profits is up 151% due to lower marketing expenses. (Subscription required)

Brazilians decide beach culture should help capture retail dominance (IHT)
With the launch of a beachwear fashion week in October 2008, Brazilian brands are beginning to find their place in the international swimwear market.

Ethical Luxury: Could the Luxury Industry Be Headed Back to Its Roots? (The Luxe Chronicles)
A return to the values of craftsmanship may define the next era of luxury.

Hermès Jumps in Paris After Credit Suisse Upgrades Shares (Bloomberg)
Credits Suisse upgraded Hermès from underperform to neutral.

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