Comments on: Friday Column | Shockvertising http://www.businessoffashion.com/2009/04/friday-column-shockvertising.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ollie http://www.businessoffashion.com/2009/04/friday-column-shockvertising.html#comment-7110 Ollie Sun, 26 Apr 2009 04:11:42 +0000 http://www.businessoffashion.net/?p=3522#comment-7110 I agree with Lauren, and I'd like to take it a step further. How is the photo of the Woody Allen billboard an example of shockvertising? If anything it was an intellectual step up for the company - a statement about scandal and judging. I don't see anything wrong with that. They've pretty much maintained that the whole time. Ads that make people talk - rather than shock - are a good thing. The Woody one fits that bill in my opinion. I agree with Lauren, and I’d like to take it a step further. How is the photo of the Woody Allen billboard an example of shockvertising? If anything it was an intellectual step up for the company – a statement about scandal and judging.

I don’t see anything wrong with that. They’ve pretty much maintained that the whole time.

Ads that make people talk – rather than shock – are a good thing. The Woody one fits that bill in my opinion.

]]> By: Dahlia http://www.businessoffashion.com/2009/04/friday-column-shockvertising.html#comment-6734 Dahlia Fri, 17 Apr 2009 14:16:51 +0000 http://www.businessoffashion.net/?p=3522#comment-6734 Shockvertising is nothing new. I can take the example of United Colors of Benetton when Oliviero Toscani photographed for the company. Though I don't know how well seeing a photo of a man dying of AIDS is conducive into buying any clothing, it's become sort of iconic. If fashion brands will resort to innovative advertising, they might want to take a cue from the brightest graphic design agencies for something truly original. Shockvertising is nothing new. I can take the example of United Colors of Benetton when Oliviero Toscani photographed for the company. Though I don’t know how well seeing a photo of a man dying of AIDS is conducive into buying any clothing, it’s become sort of iconic.

If fashion brands will resort to innovative advertising, they might want to take a cue from the brightest graphic design agencies for something truly original.

]]> By: Lauren http://www.businessoffashion.com/2009/04/friday-column-shockvertising.html#comment-6733 Lauren Fri, 17 Apr 2009 13:49:17 +0000 http://www.businessoffashion.net/?p=3522#comment-6733 How is what American Apparel does in its ads any different than what Calvin Klein was doing in the '90s. Couldn't "shockvertising" just be another load of marketing bs? It sounds to me that advertisers are simply treating the American consumer similarly to the European consumer by offering up more risqué campaigns. How is what American Apparel does in its ads any different than what Calvin Klein was doing in the ’90s. Couldn’t “shockvertising” just be another load of marketing bs? It sounds to me that advertisers are simply treating the American consumer similarly to the European consumer by offering up more risqué campaigns.

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