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	<title>Comments on: Digital Scorecard &#124; Chanel&#8217;s Unsharable Masterpiece</title>
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	<description>The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world.</description>
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		<title>By: Sandra @ DebutanteClothing</title>
		<link>http://www.businessoffashion.com/2009/05/ja-chanels-unsharable-masterpiece.html#comment-7681</link>
		<dc:creator>Sandra @ DebutanteClothing</dc:creator>
		<pubDate>Fri, 08 May 2009 13:02:04 +0000</pubDate>
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		<description>I tend to agree with Ari. I believe Chanel makes what seems like close minded decisions about new media marketing because they want to maintain this image of exclusivity. It doesn&#039;t make sense to me though - why create a film to promote a much more affordable product?</description>
		<content:encoded><![CDATA[<p>I tend to agree with Ari. I believe Chanel makes what seems like close minded decisions about new media marketing because they want to maintain this image of exclusivity. It doesn&#8217;t make sense to me though &#8211; why create a film to promote a much more affordable product?</p>
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		<title>By: Ari @ World on a Hanger</title>
		<link>http://www.businessoffashion.com/2009/05/ja-chanels-unsharable-masterpiece.html#comment-7564</link>
		<dc:creator>Ari @ World on a Hanger</dc:creator>
		<pubDate>Wed, 06 May 2009 12:43:54 +0000</pubDate>
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		<description>Definitely not a good idea to restrict linking and sharing in that way.. On the other hand, making something exclusive and restricting supply in that way might work?</description>
		<content:encoded><![CDATA[<p>Definitely not a good idea to restrict linking and sharing in that way.. On the other hand, making something exclusive and restricting supply in that way might work?</p>
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		<title>By: J</title>
		<link>http://www.businessoffashion.com/2009/05/ja-chanels-unsharable-masterpiece.html#comment-7548</link>
		<dc:creator>J</dc:creator>
		<pubDate>Wed, 06 May 2009 04:12:50 +0000</pubDate>
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		<description>I preferred the Prada film by Ridley Scott, Thunder Perfect Mind. It touched me more than this film does.</description>
		<content:encoded><![CDATA[<p>I preferred the Prada film by Ridley Scott, Thunder Perfect Mind. It touched me more than this film does.</p>
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