Mango to Iraq, Luxury and the environment, Williamson returns to London, Topshop expands, Adidas educates


Mango ad campaign (Iran), courtesy of Mango

High fashion and Hollywood glamour as Mango open stores around the world (Times)
After a successful launch in Iran, Mango looks to move further into the Middle East, setting up a store in Irbil, Iraq.

Is luxury fashion good for the planet? (Observer)
“Premium brands don’t have the best reputation when it comes to social and environmental issues, but change is in the air.”

Matthew Williamson returns to London Fashion Week (Drapers)
Matthew Williamson will join Burberry at London Fashion Week in September to help celebrate the event’s 25th birthday.”

Topshop confirms US roll out (Drapers)
“Sir Philip Green, the owner of Topshop, has confirmed he plans to open a second store in New York after the debut Manhattan store achieved strong sales in its first two months of trading.”

Adidas doesn’t want to run before learning to walk (Business Standard)
Adidas, which launched its premium lifestyle product – Originals – in India two years ago, is still in the process of educating customers about the different story that the collections, represented by the Trefoil logo, has to tell vis-à-vis its regular ‘performance’ brands.”