Comments on: Future of Fashion Magazines | Part One – A Changing Landscape http://www.businessoffashion.com/2009/07/future-of-fashion-magazines-part-one-a-changing-landscape.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Hellwafashion http://www.businessoffashion.com/2009/07/future-of-fashion-magazines-part-one-a-changing-landscape.html#comment-18231 Hellwafashion Tue, 17 Nov 2009 18:31:01 +0000 http://www.businessoffashion.com/?p=5109#comment-18231 Basically identify with Maria. I used to spend pocket money on magazines, though I run an online website I continue to buy magazines, because I have been conditioned to do it. My mother used to get mad at me for spending on magazines when a book cost the same. My guess is teenagers around the world today are not having this argument with their parents. So in 10yrs time when said teenagers are young professionals they will not be going to magazines for their fashion info. They will be reading the same type of blogs they have done since their teenage years and will consciously or unconsciously be buying brands associated with those blogs. Banks target students all the time, for similar reasons. You have no money as a student, but banks care about you 10 years down the line. I think it will be years before we see the full impact. There is a huge huha about blogging becoming commercialised. While it would be a crying shame if that happened at the end of the day magazines have been that way along. The difference? ppl outside the industry never knew about the string pulling, but with online media they just do a google search. my guess is it's the publishing industry who are indirectly pushing the negativity about this type of thing with bloggers. Basically identify with Maria. I used to spend pocket money on magazines, though I run an online website I continue to buy magazines, because I have been conditioned to do it. My mother used to get mad at me for spending on magazines when a book cost the same. My guess is teenagers around the world today are not having this argument with their parents. So in 10yrs time when said teenagers are young professionals they will not be going to magazines for their fashion info. They will be reading the same type of blogs they have done since their teenage years and will consciously or unconsciously be buying brands associated with those blogs. Banks target students all the time, for similar reasons. You have no money as a student, but banks care about you 10 years down the line. I think it will be years before we see the full impact.
There is a huge huha about blogging becoming commercialised. While it would be a crying shame if that happened at the end of the day magazines have been that way along. The difference? ppl outside the industry never knew about the string pulling, but with online media they just do a google search. my guess is it’s the publishing industry who are indirectly pushing the negativity about this type of thing with bloggers.

]]> By: Vlad Kaltenieks http://www.businessoffashion.com/2009/07/future-of-fashion-magazines-part-one-a-changing-landscape.html#comment-10464 Vlad Kaltenieks Mon, 13 Jul 2009 22:34:49 +0000 http://www.businessoffashion.com/?p=5109#comment-10464 This is definitely a very interesting topic. All around the world there are people who are conducting little experiments with the media publication on-line and off-line - either to survive or to reinvent it. Steve Buttry in gis blog write about reinventing US local publisher with a smarter approach and a focus on-line - http://stevebuttry.wordpress.com/2009/04/27/a-blueprint-for-the-complete-community-connection/. His blue print has a lot of though and interesting material. I am sure in the next couple of years we will see big names dying if they fail to reinvent and add value, and new names coming up. The whole relationship between publishers, advertisers and readers will change. The culture will evolve and I hope to see more quality produced for which I won't mind to pay on-line or off-line. In fact, I am just conducting a little experiment like that myself! :) This is definitely a very interesting topic. All around the world there are people who are conducting little experiments with the media publication on-line and off-line – either to survive or to reinvent it.

Steve Buttry in gis blog write about reinventing US local publisher with a smarter approach and a focus on-line – http://stevebuttry.wordpress.com/2009/04/27/a-blueprint-for-the-complete-community-connection/. His blue print has a lot of though and interesting material.

I am sure in the next couple of years we will see big names dying if they fail to reinvent and add value, and new names coming up. The whole relationship between publishers, advertisers and readers will change. The culture will evolve and I hope to see more quality produced for which I won’t mind to pay on-line or off-line.

In fact, I am just conducting a little experiment like that myself! :)

]]> By: Ava-May Hemme http://www.businessoffashion.com/2009/07/future-of-fashion-magazines-part-one-a-changing-landscape.html#comment-10290 Ava-May Hemme Fri, 10 Jul 2009 20:33:05 +0000 http://www.businessoffashion.com/?p=5109#comment-10290 As an avid reader of every fashion magazine out there from Grazia to Glamour, Vogue and Instyle I must say that this article really sent a shiver down my spine! There is nothing better than opening a magazine and flicking through, scanning pages and re-reading in depth, sniffing samples and touching tactile adverts- not the same as sitting infront of a 2-D computer screen. Would you read Shakespeare online? I thought not. Viva la Vogue! x As an avid reader of every fashion magazine out there from Grazia to Glamour, Vogue and Instyle I must say that this article really sent a shiver down my spine!
There is nothing better than opening a magazine and flicking through, scanning pages and re-reading in depth, sniffing samples and touching tactile adverts- not the same as sitting infront of a 2-D computer screen.
Would you read Shakespeare online? I thought not.
Viva la Vogue!
x

]]> By: Maria http://www.businessoffashion.com/2009/07/future-of-fashion-magazines-part-one-a-changing-landscape.html#comment-10139 Maria Tue, 07 Jul 2009 21:48:00 +0000 http://www.businessoffashion.com/?p=5109#comment-10139 I can only speak as a once avid consumer of magazines, 10 years ago when I moved from London to Lagos I paid a ridiculous amount to have 5yrs worth of over 30 titles shipped home, and before you think it was a whim,I left all but 3 pairs of shoes behind. Nowadays, I only buy March and September issues because it seems to be the only time they make an effort and all other months I'll scan through at Borders. Magazines dont seem worth it anymore and not because I can get the same information on the internet (it isnt the same) but because they leave me feeling coerced and bored. My biggest gripes are... The same designers ALL the time because they are advertisers. Sienna Miller etc on the cover, not because she has anything interesting to say but because she is promoting a project (why rehash Nannygate?) Endless troupe of no name models that I dont care about. Sienna Miller on the cover. So many gifted,creative people work at these publications but their efforts are being stifled by cynicism and greed so what they produce is rarely worth £4.95. The internet is only part of the problem. I can only speak as a once avid consumer of magazines, 10 years ago when I moved from London to Lagos I paid a ridiculous amount to have 5yrs worth of over 30 titles shipped home, and before you think it was a whim,I left all but 3 pairs of shoes behind.

Nowadays, I only buy March and September issues because it seems to be the only time they make an effort and all other months I’ll scan through at Borders. Magazines dont seem worth it anymore and not because I can get the same information on the internet (it isnt the same) but because they leave me feeling coerced and bored.

My biggest gripes are…

The same designers ALL the time because they are advertisers.

Sienna Miller etc on the cover, not because she has anything interesting to say but because she is promoting a project (why rehash Nannygate?)

Endless troupe of no name models that I dont care about.

Sienna Miller on the cover.

So many gifted,creative people work at these publications but their efforts are being stifled by cynicism and greed so what they produce is rarely worth £4.95. The internet is only part of the problem.

]]> By: simon http://www.businessoffashion.com/2009/07/future-of-fashion-magazines-part-one-a-changing-landscape.html#comment-10110 simon Tue, 07 Jul 2009 01:44:06 +0000 http://www.businessoffashion.com/?p=5109#comment-10110 I second that. With references to the NYT and AP, traditional print media is becoming scarce. Online media is definitely a huge supplement to the overall media business model. The reason there is no "crack in the code" (for fashion*) is because fashion buffs/east coast demographics are not situated with online media just yet. Although popular tech platforms have been around for years, even cross platforming in social media, these tools are still relatively cutting edge to the fashion industry. However, because online media is quick and "on demand" it will continue to grow, and eventually be the status quo in the industry (case study in the tech industry: techcrunch v.s. wired. you decide who is more profitable.) BOF is an excellent example of a fashion publishing company using "cutting edge" social media tools to expand their followers (i.e. share this, wp platform, comment features and editorials*) and in the future fb connect? give it a couple years and online media will be the dominant form of media out there. as far as business models goes, multi rev models seem to be the trend these days. I second that. With references to the NYT and AP, traditional print media is becoming scarce. Online media is definitely a huge supplement to the overall media business model.

The reason there is no “crack in the code” (for fashion*) is because fashion buffs/east coast demographics are not situated with online media just yet. Although popular tech platforms have been around for years, even cross platforming in social media, these tools are still relatively cutting edge to the fashion industry. However, because online media is quick and “on demand” it will continue to grow, and eventually be the status quo in the industry (case study in the tech industry: techcrunch v.s. wired. you decide who is more profitable.)

BOF is an excellent example of a fashion publishing company using “cutting edge” social media tools to expand their followers (i.e. share this, wp platform, comment features and editorials*) and in the future fb connect?

give it a couple years and online media will be the dominant form of media out there. as far as business models goes, multi rev models seem to be the trend these days.

]]> By: editor http://www.businessoffashion.com/2009/07/future-of-fashion-magazines-part-one-a-changing-landscape.html#comment-10107 editor Tue, 07 Jul 2009 01:21:09 +0000 http://www.businessoffashion.com/?p=5109#comment-10107 an interesting an informed piece. i look forward to part 2. an intriguing element that i see in print media is the pressure for certain social groups to make sure they have the same information. magazines have their cults, and their content is something that members share. can the same value be placed on virtual content, when it is so so vast (and so fast?). i believe that harnessing that impulse (the need to belong and identify) that is so prevalent in human beings, is the key to any online source taking the lead in capturing an eventually profitable share of the audience. an interesting an informed piece.
i look forward to part 2.

an intriguing element that i see in print media is the pressure for certain social groups to make sure they have the same information. magazines have their cults, and their content is something that members share. can the same value be placed on virtual content, when it is so so vast (and so fast?). i believe that harnessing that impulse (the need to belong and identify) that is so prevalent in human beings, is the key to any online source taking the lead in capturing an eventually profitable share of the audience.

]]> By: jennine http://www.businessoffashion.com/2009/07/future-of-fashion-magazines-part-one-a-changing-landscape.html#comment-10098 jennine Mon, 06 Jul 2009 18:58:22 +0000 http://www.businessoffashion.com/?p=5109#comment-10098 great article... it's indeed interesting to see how the whole monetizing issue will unfold.... bloggers face it all the time, as well as the fashion media. but for some reason, i'm getting the feeling that the culture of free won't be the answer, there is already discussions amongst internet gurus about the efficiency of free and lately it's come under harsh criticism. i was thinking of this as i bought a magazine for the airplane last week. i read every single article in that magazine, cover to cover, and even read through the masthead and the index. i don't do that with blogs (lolcats excepted) there is something to be said about content you pay for, you tend to treat it with more care than the stuff you get for free, you tend to value it more. part of me wonders if the days of a free internet are soon numbered if they can't think of a business model to attract the high quality content makers and big budgets to push things to the next level. great article… it’s indeed interesting to see how the whole monetizing issue will unfold…. bloggers face it all the time, as well as the fashion media. but for some reason, i’m getting the feeling that the culture of free won’t be the answer, there is already discussions amongst internet gurus about the efficiency of free and lately it’s come under harsh criticism.

i was thinking of this as i bought a magazine for the airplane last week. i read every single article in that magazine, cover to cover, and even read through the masthead and the index. i don’t do that with blogs (lolcats excepted) there is something to be said about content you pay for, you tend to treat it with more care than the stuff you get for free, you tend to value it more. part of me wonders if the days of a free internet are soon numbered if they can’t think of a business model to attract the high quality content makers and big budgets to push things to the next level.

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