Sustainable style, Hermès profit below expectations, Blogs as catwalks, Perry and Pierre, Russian fashion online

Per Aage Sivertson for FIN

Per Aage Sivertson for FIN

Is This Style’s Sustainable Frontier? (Wall Street Journal)
“They are part of a growing social movement in the Nordic countries being led by NICE, the Nordic Initiative Clean & Ethical, created last November to promote the five countries as home to a sustainable and ethical fashion industry.”

Hermès profits below expectations (Financial Times)
“French luxury group Hermès on Friday posted first-half profits below market expectations, hit in part by lower revenues from its financial investments and slower growth in certain markets.”

Fashion blogs turn Internet into catwalk (China Daily)
“Before new trends from the catwalks and the streets arrive on the pages of the fashion magazines, they already are posted on the Internet. From secret tips on the hippest accessories to introductions of new artists and designers and styling tips for the perfect look, nearly everything can be found in fashion blogs.”

Perry Ellis signs deal to distribute Pierre Cardin (Associated Press)
“Apparel maker Perry Ellis International Inc. said Thursday it inked a five-year licensing deal with S.A.R.L. de Gestion Pierre Cardin to find materials for, sell and distribute the Pierre Cardin brand for men’s sportswear.”

Fashion Designers Cut Out The Shop (Moscow Times)
“Modebadze is among a group of young designers who are increasingly exploiting novel marketing models, made possible by Internet communities and social networks, to sell their creations directly and avoid the overheads of traditional distribution chains.”