The House of Dior, Wintour’s fashion reboot, Brands turn to China, Celebrity 2.0, Rachel Zoe’s brand building

The House Dior Built (Wall Street Journal)
“After the stock market crash in 1929, a Frenchman lamented that his dream of being an architect would never be fulfilled; his family fortune was devastated. But by 1947 he had built an institution that would affect design for decades to come: The House of Dior.”

Fashion faces its coldest Wintour (Telegraph)
“Can The September Issue, a hotly-tipped fly-on-the-wall documentary about the British editor of US Vogue, Anna Wintour, reboot an ailing fashion industry?”

Global brands turn to China’s young amid slump (AP)
“Young Chinese shoppers like Zhong are still spending freely, and major brands ranging from Nike Inc. to Barbie doll maker Mattel Inc. are courting them eagerly to shore up revenue as demand elsewhere slumps.”

They Know What She Wore Last Night (Wall Street Journal)
“Ms. Kerr and Ms. Power, both 29, are entrepreneurs building a brand off the power of celebrities as trendsetters and the growing influence of the Web in the world of high fashion.”

For Rachel Zoe, fashion is much more than a business (USA Today)
“Stylist to the stars Rachel Zoe, 37, is building herself into one hefty brand.”