Pringle’s new fairytale, Creative commerciality, Fashion’s Night Out, London’s homecoming, Burberry gets social

Pringle A/W 09 ad campaign, courtesy of Pringle

Pringle A/W 09 ad campaign, courtesy of Pringle

A lady from Chanel who wants to drive Pringle off the golf course (Guardian)
“American Mary-Adair Macaire aims to restore the struggling Scottish knitwear firm’s name for elegance.”

From the Garage to the Runway (WSJ)
“Little more than a year ago, 27-year-old Hannah Marshall spent most days at a garage in rural Essex, two hours outside London, working in a makeshift studio to create tight, sexy-sinister dresses that looked a bit like Audrey Hepburn meets ‘The Matrix.’ Today, Ms. Marshall has her own fashion-design studio in London thanks to funding from the Centre for Fashion Enterprise.”

Fashion’s Night Out Falls Short (Forbes)
Anna Wintour’s much-publicized event drew big crowds, but few dollars.”

Designers return to kick-start London Fashion Week (AFP)
“British designers who abandoned their homeland for the bright lights of New York, Milan and Paris are returning in droves this season in what promises to be the most exciting London Fashion Week for years.”

Burberry looks to win over friends online (FT)
“Burberry, the fashion brand that has gone from classic to cutting edge, is to launch its own social networking site next month. The clothing group hopes the move will deepen its relationship with customers and attract new devotees.”