H&M misses forecasts, Embracing social media, Return of sportswear, Boutiques find hope online, Acne’s fashion cred

Jimmy Choo for H&M Autumn/Winter 09 | Source: H&M

Jimmy Choo for H&M Autumn/Winter 09 | Source: H&M

H&M Same-Store Sales Continue Falling In September (Dow Jones)
“Fashion retailer Hennes & Mauritz AB Thursday missed forecasts by posting a 8% drop in September comparable sales as it continued to suffer from consumers reining in spending during the economic slowdown.”

Luxury Fashion Brands Must Embrace Social Media (Forbes)
“Image is everything to luxury fashion companies. Preserving prestige is what sets brands such as Gucci and Hermès apart from Gap and H&M. But that same elitism is keeping certain luxury brands from engaging in social media, one of the most powerful forms of marketing at the moment.”

Sportswear Carries Urgency of the Moment (NY Times)
“This season a word that virtually disappeared from backstage sound bites was “emotion.” If a designer said something like “Fashion needs to have emotion,” you edged away. You want emotions? Just ask department store chiefs how they felt earlier this year after discounting their pricey inventories. Today people are shopping with their brains.”

Fashion Blues Turn Rosy (WSJ)
“The recession has by no means killed off all specialty stores, fashion designers or stylists. Many independent owners in the fashion sector are taking the opportunity to rethink and retool their companies to reflect today’s shoppers’ buying habits and needs.”

Acne Wants to Be Known for More Than Jeans (NY Times)
“Of all the interesting contemporary fashion labels coming out of Sweden — Filippa K, WESC, Nudie Jeans and Cheap Monday among them — Acne is alone in cultivating an image as something more than another jeans brand.”