LONDON, United Kingdom — London Fashion Week has become a veritable laboratory for fashion print specialists who have made London a hotspot for new trends in print design. Many of these designers use fashion print to build an aesthetic signature and brand identity which then forms the basis for a full ready-to-wear collection. Eley Kishimoto and Jonathan Saunders were amongst the first print designers to use this approach, and since then, Erdem Moralioglu, Peter Pilotto and Mary Katrantzou have followed in their footsteps.
One of the newest London-based print hopes is Hermione de Paula, who showed off-schedule this past September at Vauxhall Fashion Scout, which provides essential early-stage support for emerging designers to stage fashion shows in order to further propel themselves onto London’s official schedule. VFS singled out Hermione as ‘One to Watch’ and we are equally excited about her promising future.
A graduate of Central St Martins BA fashion print design program in 2006, de Paula’s signature of soft floral prints and lingerie-inspired ready-to wear seems perfectly timed. A flurry of knickers and bras on the catwalks for Spring/Summer 2010 places Hermione smack dab in the centre of the underwear as outerwear trend.
This month, we are delighted to feature one of Hermione’s signature floral trompe l’oeil prints in The Spotlight on BoF. A kind of lily lace corset with floral buttons, the print is from Hermione’s collection for Spring/Summer 2010, entitled ‘Las Venus: An Unconscious Elegance.”
The Spotlight is BoF’s showcase for emerging talent employing creativity and business acumen to make their mark in the fashion business.