Comments on: Fashion 2.0 | The Revolution Will Be Webcast http://www.businessoffashion.com/2009/11/fashion-2-0-the-revolution-will-be-webcast.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Vidya http://www.businessoffashion.com/2009/11/fashion-2-0-the-revolution-will-be-webcast.html#comment-18468 Vidya Thu, 19 Nov 2009 17:24:55 +0000 http://www.businessoffashion.com/?p=7693#comment-18468 Dear Vikram, I am Vidya Narine, director of LENEWBLACK the first online fashion fair. I write to you as Showstudio has always been an inspiration in terms of innovation and artistic direction. Launched in march 2009, LENEWBLACK allows validated concept-stores, luxury boutiques and department stores to view and order collections online during the whole season. For the first time, a brand can show and sell its collection worldwide to a selective audience all along the season, and not only during 4 days of fashion fair or showroom here and there. The fashion world today is local and global, fashion became immaterial and immediate. Initiatives such as farfetch.com are for me an excellent exemple of this new face of fashion today. With farfetch, you can access in a second the best stores of the planet and buy online the highest range of product. The whole face of fashion is changing, at a retail level, and now at a wholesale level with LENEWBLACK. The fashion map is no more the historical one (Milan, paris, NYC, London), interesting concept stores are popping up everyday in unexpected cities and emerging market. These retailers work on different paths and they also are the reflects of contemporary fashion. Bombay Electric in Mumbai India, or Kuro in Colombia have the edgiest selections and don't participate to our traditional fashion weeks. They have other qualitative networks. With LENEWBLACK we want to propose a new tool adapted to this new map, and this need of qualitative, selected products. The best talent from India can be bought by an australian concept-store even if they both don't go to Paris Fashion Week. The idea of immaterial today as a possible definition of the new faces of fashion can be seen in online retail and now online wholesale with LENEWBLACK. I think it really emerged with SHOWstudio in 2000' and lives on until these days, with the virtual catwalk from Viktor & Rolf last year with Shalom Harlow, the last amazing shows from Vuitton or Mc Queen visible immediately online... I think this new map and new challenges are very exciting, and we are lucky to live in these times of changement and hopefully to be actors of this changement. Thank you for your attention Vikram, and for your very interesting articles, Vidya Dear Vikram,

I am Vidya Narine, director of LENEWBLACK the first online fashion fair. I write to you as Showstudio has always been an inspiration in terms of innovation and artistic direction. Launched in march 2009, LENEWBLACK allows validated concept-stores, luxury boutiques and department stores to view and order collections online during the whole season. For the first time, a brand can show and sell its collection worldwide to a selective audience all along the season, and not only during 4 days of fashion fair or showroom here and there. The fashion world today is local and global, fashion became immaterial and immediate. Initiatives such as farfetch.com are for me an excellent exemple of this new face of fashion today. With farfetch, you can access in a second the best stores of the planet and buy online the highest range of product. The whole face of fashion is changing, at a retail level, and now at a wholesale level with LENEWBLACK. The fashion map is no more the historical one (Milan, paris, NYC, London), interesting concept stores are popping up everyday in unexpected cities and emerging market. These retailers work on different paths and they also are the reflects of contemporary fashion. Bombay Electric in Mumbai India, or Kuro in Colombia have the edgiest selections and don’t participate to our traditional fashion weeks. They have other qualitative networks. With LENEWBLACK we want to propose a new tool adapted to this new map, and this need of qualitative, selected products. The best talent from India can be bought by an australian concept-store even if they both don’t go to Paris Fashion Week.
The idea of immaterial today as a possible definition of the new faces of fashion can be seen in online retail and now online wholesale with LENEWBLACK. I think it really emerged with SHOWstudio in 2000′ and lives on until these days, with the virtual catwalk from Viktor & Rolf last year with Shalom Harlow, the last amazing shows from Vuitton or Mc Queen visible immediately online…
I think this new map and new challenges are very exciting, and we are lucky to live in these times of changement and hopefully to be actors of this changement.
Thank you for your attention Vikram, and for your very interesting articles,
Vidya

]]> By: john stember.com http://www.businessoffashion.com/2009/11/fashion-2-0-the-revolution-will-be-webcast.html#comment-15946 john stember.com Thu, 05 Nov 2009 05:54:31 +0000 http://www.businessoffashion.com/?p=7693#comment-15946 Thanks Vikram for another illuminating article in the ongoing pursuit of our digital frontiers ... hopefully the 3 P's will allow us to ride out the oncoming 'Digital Tsunami' ... warm regards ... JS Thanks Vikram for another illuminating article in the ongoing pursuit of our
digital frontiers … hopefully the 3 P’s will allow us to ride out the oncoming ‘Digital Tsunami’ … warm regards … JS

]]> By: Imran Amed, Editor http://www.businessoffashion.com/2009/11/fashion-2-0-the-revolution-will-be-webcast.html#comment-15874 Imran Amed, Editor Wed, 04 Nov 2009 21:52:03 +0000 http://www.businessoffashion.com/?p=7693#comment-15874 @Macala Wright: Couldn't agree with you more that brand are piling into social media, often without understanding how best to use the tools to achieve their business objectives. There's going to have to be a mindset shift on how marketing and communication work in fashion. Thanks for your comment. @Macala Wright: Couldn’t agree with you more that brand are piling into social media, often without understanding how best to use the tools to achieve their business objectives. There’s going to have to be a mindset shift on how marketing and communication work in fashion. Thanks for your comment.

]]> By: Macala Wright http://www.businessoffashion.com/2009/11/fashion-2-0-the-revolution-will-be-webcast.html#comment-15867 Macala Wright Wed, 04 Nov 2009 21:30:20 +0000 http://www.businessoffashion.com/?p=7693#comment-15867 In 2008, 33% of luxury brands and e-commerce equipped sites; in 2009, it's 66%. Digital space has put a kink in fashion's hegemony. Brands aren't quite sure how to react. It seems that many are trying to manipulate social, two way conversations and turn them into the one-way monologues they once were; while others are embracing them and adapting their marketing strategies to bring customers back. Brands who don't adapt or neglect their online presences are going to suffer extreme losses or simply fade away. Insightful article, thank you. In 2008, 33% of luxury brands and e-commerce equipped sites; in 2009, it’s 66%. Digital space has put a kink in fashion’s hegemony. Brands aren’t quite sure how to react. It seems that many are trying to manipulate social, two way conversations and turn them into the one-way monologues they once were; while others are embracing them and adapting their marketing strategies to bring customers back. Brands who don’t adapt or neglect their online presences are going to suffer extreme losses or simply fade away. Insightful article, thank you.

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