Comments on: Lessons from the High Street | Brand Culture and the Retail Experience http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Cecile Le Roux http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-23766 Cecile Le Roux Wed, 20 Jan 2010 19:49:15 +0000 http://www.businessoffashion.com/?p=8751#comment-23766 Thoughtful and compelling arguments, thank you. I agree with one of the responses above, regarding what high-priced brands like Vuitton or Dior might do with the challenge of whether their products can be as openly displayed and accessible in order to create a more interactive customer experience - and in that case, what this might do to the role of the luxury sales associate. These issues will be very exciting and challenging for the European Brands to attack ... Thoughtful and compelling arguments, thank you. I agree with one of the responses above, regarding what high-priced brands like Vuitton or Dior might do with the challenge of whether their products can be as openly displayed and accessible in order to create a more interactive customer experience – and in that case, what this might do to the role of the luxury sales associate. These issues will be very exciting and challenging for the European Brands to attack …

]]> By: Florent http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-23680 Florent Tue, 19 Jan 2010 19:00:53 +0000 http://www.businessoffashion.com/?p=8751#comment-23680 Wow, you're so right ! It is a new era, and the process you pointed out is indeed the path brands must learn to follow. Wow, you’re so right ! It is a new era, and the process you pointed out is indeed the path brands must learn to follow.

]]> By: Des http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-22537 Des Tue, 05 Jan 2010 01:18:34 +0000 http://www.businessoffashion.com/?p=8751#comment-22537 Fantastic post!!!!!!! This is how I shop. Thank you Fantastic post!!!!!!! This is how I shop. Thank you

]]> By: Susan Doe http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-20605 Susan Doe Sun, 13 Dec 2009 17:58:12 +0000 http://www.businessoffashion.com/?p=8751#comment-20605 Great post. I actually found this site 3 weeks ago when I was doing research on Anthropologie. I am very happy to see a post that directly acknowledges the successful endeavors of this brand. What I would like to see more of from them is an increase in the publicity of the show Man Shops Globe, featuring Keith Johnson, on the Sundance Channel. I believe allowing easier access to viewings of this show will only help to increase brand loyalty and brand awareness. Thanks for creating this blog, I enjoy it very much. Great post. I actually found this site 3 weeks ago when I was doing research on Anthropologie. I am very happy to see a post that directly acknowledges the successful endeavors of this brand. What I would like to see more of from them is an increase in the publicity of the show Man Shops Globe, featuring Keith Johnson, on the Sundance Channel. I believe allowing easier access to viewings of this show will only help to increase brand loyalty and brand awareness. Thanks for creating this blog, I enjoy it very much.

]]> By: Caricouture http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-20387 Caricouture Fri, 11 Dec 2009 00:17:33 +0000 http://www.businessoffashion.com/?p=8751#comment-20387 I think online shopping is changing the way people perceive offline retail environments. I often find myself losing the will to live while trawling through an overcrowded rail or squeezing into a shoebox-sized changing room while avoiding pushy sales assistants. Some luxury stores are too crowded. For example the LV Champs Elysees store is like an amusement park and the Prada on the Avenue Montaigne is just too busy to offer an enticing shopping experience. And sometimes I just do not want to see who else is buying the brands I like because that can be quite offputting in its own right!! I think a large part of the reason why certain luxury brands (e.g. Chanel) are so anti-internet shopping is because they have invested fortunes in opening cookie cutter stores on every street corner. LV is as ubiquitous as McDonalds at this stage. Isn't luxury supposed to be at least partially about exclusivity? I've been in several awful stores from major brands in third and fourth tier cities that are just too small to reflect the brand properly. Dublin has an LV store the size of a walk-in closet - why bother? It's like a luxury drive-thru. I think the 21st century way to do luxury retail would be to open highly unique Prada-like epicentres in a handful of major cities and do the rest online. Is it any coincidence that the hottest labels right now, Balmain and Givenchy, have a miniscule store network? I think online shopping is changing the way people perceive offline retail environments. I often find myself losing the will to live while trawling through an overcrowded rail or squeezing into a shoebox-sized changing room while avoiding pushy sales assistants. Some luxury stores are too crowded. For example the LV Champs Elysees store is like an amusement park and the Prada on the Avenue Montaigne is just too busy to offer an enticing shopping experience.
And sometimes I just do not want to see who else is buying the brands I like because that can be quite offputting in its own right!!

I think a large part of the reason why certain luxury brands (e.g. Chanel) are so anti-internet shopping is because they have invested fortunes in opening cookie cutter stores on every street corner. LV is as ubiquitous as McDonalds at this stage. Isn’t luxury supposed to be at least partially about exclusivity? I’ve been in several awful stores from major brands in third and fourth tier cities that are just too small to reflect the brand properly. Dublin has an LV store the size of a walk-in closet – why bother? It’s like a luxury drive-thru.

I think the 21st century way to do luxury retail would be to open highly unique Prada-like epicentres in a handful of major cities and do the rest online. Is it any coincidence that the hottest labels right now, Balmain and Givenchy, have a miniscule store network?

]]> By: Amanda http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-20323 Amanda Thu, 10 Dec 2009 06:10:23 +0000 http://www.businessoffashion.com/?p=8751#comment-20323 Thanks for this! I'm a big fan of Anthropologie so this was an interesting read! Thanks for this! I’m a big fan of Anthropologie so this was an interesting read!

]]> By: Christa http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-20318 Christa Thu, 10 Dec 2009 05:04:07 +0000 http://www.businessoffashion.com/?p=8751#comment-20318 I love that Anthropologie stores captures the local essence - bicycle props in Santa Barbara and tea bags in London. Brilliant. I love that Anthropologie stores captures the local essence – bicycle props in Santa Barbara and tea bags in London. Brilliant.

]]> By: Mailee http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-20312 Mailee Thu, 10 Dec 2009 02:41:16 +0000 http://www.businessoffashion.com/?p=8751#comment-20312 That is a totally fascinating idea. I've been in Anthropologie a few times, and even though I'm not a huge fan of their clothing, their store layout is undoubtedly the best I've experienced. What you describe here is exactly the sensation I as a customer get when I enter that store. I'm thrilled to think that luxury flagships like Chanel or Louis Vuitton would take a page out of Anthropologie's book and make it a shopping experience. I'd love to see what they do with it. But with the price of their products I wonder if they'll have to be very creative about how accessible their wares are to the customer while creating that "journey?" That is a totally fascinating idea. I’ve been in Anthropologie a few times, and even though I’m not a huge fan of their clothing, their store layout is undoubtedly the best I’ve experienced. What you describe here is exactly the sensation I as a customer get when I enter that store.

I’m thrilled to think that luxury flagships like Chanel or Louis Vuitton would take a page out of Anthropologie’s book and make it a shopping experience. I’d love to see what they do with it. But with the price of their products I wonder if they’ll have to be very creative about how accessible their wares are to the customer while creating that “journey?”

]]> By: M http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-20307 M Thu, 10 Dec 2009 01:49:19 +0000 http://www.businessoffashion.com/?p=8751#comment-20307 Great post, indeed people want to feel welcome in the retail space and touch the items to feel the connection and as a lot of people buy on impulse the space needs to allow such interactions to capitalize on shoppers emotions, to stir a desire to return. Great post, indeed people want to feel welcome in the retail space and touch the items to feel the connection and as a lot of people buy on impulse the space needs to allow such interactions to capitalize on shoppers emotions, to stir a desire to return.

]]> By: rollergirl http://www.businessoffashion.com/2009/12/lessons-from-the-high-street-brand-culture-and-the-retail-experience.html#comment-20292 rollergirl Wed, 09 Dec 2009 23:25:52 +0000 http://www.businessoffashion.com/?p=8751#comment-20292 This is totally how I shop. It's all about the experience and personal sense of discovery. Will be interesting to see how this is translated in the influx of 'concept stores' about to sprout up in 2010... This is totally how I shop. It’s all about the experience and personal sense of discovery. Will be interesting to see how this is translated in the influx of ‘concept stores’ about to sprout up in 2010…

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