http://www.businessoffashion.com/2009/12/the-best-of-bof-top-10-articles-of-2009.html The Business of Fashion is an essential daily resource for fashion creatives, business professionals and entrepreneurs in more than 200 countries around the world. Sat, 11 Feb 2012 22:49:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.businessoffashion.com/2009/12/the-best-of-bof-top-10-articles-of-2009.html#comment-116580 KianaChic Thu, 30 Jun 2011 16:19:06 +0000 http://www.businessoffashion.com/?p=9136#comment-116580 Very interest topics. Very interest topics.

]]> http://www.businessoffashion.com/2009/12/the-best-of-bof-top-10-articles-of-2009.html#comment-21907 crosby Tue, 29 Dec 2009 06:54:51 +0000 http://www.businessoffashion.com/?p=9136#comment-21907 Congratulations on another year of credible, consistent and valuable coverage. Congratulations on another year of credible, consistent and valuable coverage.

]]> http://www.businessoffashion.com/2009/12/the-best-of-bof-top-10-articles-of-2009.html#comment-21855 David Royce Mon, 28 Dec 2009 11:01:45 +0000 http://www.businessoffashion.com/?p=9136#comment-21855 Social media as a marketing tool in fashion is a moving target and smart brands -- rather than jumping in -- will be very careful about this. Do you remember how "cool" or exciting MySpace once was for bands marketing themselves or anybody that wanted to "connect" ?" Now look at it. Over. Fashion consultants are lemmings and they jump on every trend together. Now, their mantra is "social networks." News alert: When you're that ubiquitous you're not that interesting. Advice to smart brands: Don't run with the crowd for short term gain. Social media as a marketing tool in fashion is a moving target and smart brands — rather than jumping in — will be very careful about this. Do you remember how “cool” or exciting MySpace once was for bands marketing themselves or anybody that wanted to “connect” ?” Now look at it. Over. Fashion consultants are lemmings and they jump on every trend together. Now, their mantra is “social networks.” News alert: When you’re that ubiquitous you’re not that interesting. Advice to smart brands: Don’t run with the crowd for short term gain.

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