YSL’s fashionless film, Spending quietly, Escada’s rebirth, Ralph Lauren’s mobile magic, A question of heritage

YSL and a Naked Screen (IHT)
“With social networking the subject of the moment, Yves Saint Laurent made a bold decision to link its men’s wear to a new generation…But viewers won’t be getting even a glimpse of the perfectly cut coats, the jackets with a tendency to be rounded up at the base of the spine or even the drop-crotch pants that are a favorite of the designer, Stefano Pilati.”

Ready to Spend, but Not to Boast (NY Times)
“The Wall Street crowd is shaking off what one luxury retailer called its ‘frugal fatigue.’ Unlike earlier spending sprees, however, the consumption will be a lot less conspicuous.”

Fashion label Escada back on the catwalk (DW-World)
“After struggling with declining sales for years, Escada… is back. The Munich-based company recently presented its first collection under its new owner, Megha Mittal.”

Ralph Lauren is 2009 Mobile Marketer of the Year (Mobile Marketer)
“Polo Ralph Lauren Corp. took first place as 2009 Mobile Marketer of the Year… Ralph Lauren serves as a role model for outstanding use of mobile advertising and marketing.”

Heritage: Shake It, Break It or Fake It? (IHT)
“The Paris men’s season, which closed Sunday, was all about handling the heritage. Should you shake it, break it or fake the style of the past?”