NEW YORK, United States — The Business of Fashion is pleased to announce our second media partnership with LuxuryLab, following the much talked-about Luxury Lab Innovation Forum held last Autumn.
On January 29th, the New York University-based think tank will hold its first Social Graph Clinic, “a one-day intensive workshop that takes an adroit and sober examination of social media’s underpinnings, platforms, and best practices. The objective is to enhance participants’ fluency in brand-driven social media efforts.”
Confirmed speakers include:
• Erik Qualman, author of Socialnomics who will speak on How Social Media Transforms the Way We Live and Do Business
• Shenan Reid, Co-Founder and Managing Director of Morpheus Media on Finding your Social Voice
• Fabio Freyre, Regional Vice-President of Facebook on Facebook, the Marketing OS
I will be speaking to brands on how best to engage bloggers. On that note, bloggers, let us know your pet peeves and top tips on how brands should engage with you. You can comment on this post, send a direct message on Twitter or send an email, and I will do my best to reflect your feedback in my presentation. Now’s your chance to have a say what you always wanted to say about those generic press releases, untargeted emails and unreasonable requests from fashion PRs. But please don’t just focus on the negative. What is the best relationship you have with a fashion brand and why?
Already, representatives from an impressive array of brands — including Brooks Brothers, Chanel, Coach, Dunhill, Gucci, J. Crew, Maxmara, Michael Kors, and Neiman Marcus — have confirmed their attendance. If you too would like to attend, please consider using this special BoF link to register and you will also help us to earn a commission on ticket sales to support the development of our content in the coming year and defray the growing costs of maintaining BoF. A portion of the proceeds will also be donated to the much-needed ongoing aid relief in Haiti.
I look forward to meeting many BoF readers there!