For the purpose of your site, I thought it was prudent that you chronicled your 2D live stream viewing experience first hand as opposed to attending the show. In doing so, you were able to personally assess one of fashion’s latest technologies and expertly vocalize what the average user encountered. Getting an exclusive invite to the real deal is not nearly as important as it once ways. Anyone is able to timely critique the fashions of the runway with these new mediums of outreach, and I think the biggest thing to take away from this is the affect it is having on the business. The leading publications are no longer the only ones able to make educated reviews. Blogger’s are able to form their own opinions and establish themselves as knowledgeable experts in their own right. They are seen as more legitimate then over before, which completely changes the editorial landscape. On another note, I was wondering if you could elaborate on whether Burberry was “filtering out comments that were unfavorable to their global event.” I tried to do some research on the subject, but was not able to find much. Also, I’d be curious to hear your thoughts on Dolce&Gabanna’s innovative digital marketing strategy it debuted for Milan Fashion Week. The co-designers’ team created an application for smartphones that allowed people around the world to view the show live over the weekend on their hand-held devices. And ultimately, how do you think the fashion business will further evolve to reflect all of these changes?

Also agree with George, didn’t feel it was a sales pitch at all, and was honoured to hear a figure like Christopher Bailey give his own personal insight – which for me was the exciting bit, not so much the clothes. Def draws in a wider audience. Already looking forward to what’s coming next.