Marketing to millennials, Labelux on the prowl, Milan’s mixed media, Luxe lifts bourses, Hilfiger for sale?

Lily Donaldson's Flying Hair by Matthew Donaldson | Source: Nowness

Lily Donaldson's Flying Hair by Matthew Donaldson | Source: Nowness

Marketing to the Millennials (IHT)
“Finding a way to reach a generation that is eager to be entertained and informed, yet resistant to the familiar, in-your-face 20th-century approach, is the focus of every smart luxury and fashion brand.”

Reimann Family Seeks More Luxury Acquisitions (Bloomberg)
“Labelux Group, the luxury company founded by Germany’s billionaire Reimann family, may make another acquisition this year to add to a portfolio of brands that includes shoemaker Bally International.”

Small Fashion House Sets Pattern in Milan (WSJ)
“There are advantages to designers mixing their media. Putting fur arms on a leather motorcycle jacket, as Frida Giannini did at Gucci this week, reduces the cost of the garment compared with a full-fur jacket, as well as its ultimate price to consumers.”

Luxury goods help lift European bourses (FT)
“Richemont extended Monday’s gains after media forecasts that the Swiss luxury goods company could see its shares jump 50 per cent or more in the next year as a result of a rebound in the sector.”

Hilfiger For Sale? (Vogue.com)
Tommy Hilfiger may be up for sale today, as the private equity firm which owns it, Apax Partners, has reportedly begun gauging interest in the company.”