Fashion films flourish, Etailers buck decline, Boss factory survives, Wintour honoured, Helmut’s minimalism

Prada's First Spring | Source: Prada

First Spring directed by Yang Fudong | Source: Prada

Cinema à la Prada (WSJ)
“With the Internet and digital technology, industry executives say short online videos have become an essential part of the fashion marketing tool box, offering customers a new way to interact with a brand and show clothing in motion.”

Web-only luxury retailers fared well during the recession (Internet Retailer)
“Luxury goods retailers that sell exclusively online increased their sales by 87% last year compared with 2008, even as overall luxury sales declined 20%.”

Hugo Boss to Keep Ohio Factory Open (WSJ)
“Hugo Boss reversed a decision to shut down a factory in Ohio, succumbing to an aggressive union-led campaign against the German fashion house and its private-equity owners.”

Anna Wintour on the Web, Vogue’s Future, and the iPad (WSJ)
“She was formally inducted into the American Society of Magazine Editors Hall of Fame during the National Magazine Awards, held at Lincoln Center’s Alice Tully Hall.”

Helmut Lang: From catwalk to gallery (Independent)
“He is, for many, the last of the great couturiers. With his chic white dresses and sleek trouser suits, Helmut Lang’s meticulous designs defined 1990s minimalism.”