Levi’s hipsters, PRL shares soar, JCrew’s Jenna Lyons, McQueen’s genius, Prabal Gurang pays his dues

House of Holland for Levi's Spring/Summer 2010 | Source: Levi's

House of Holland for Levi's Spring/Summer 2010 | Source: Levi's

Levi’s Shoots for the High-End Hipster (WSJ)
“The 157-year-old company is trying to reinvent itself as not just a purveyor of basics but as an edgier brand suitable for the fashion cognoscenti.”

Polo Ralph Lauren: The Winning Streak Continues (Smart Trend)
“Shares of Polo Ralph Lauren traded near a new 52-week high yesterday, touching a price of $90.89. Approximately 758,000 shares traded hands yesterday vs. average 30-day volume of 1.1 million shares.”

The go-to girl for fortysomething fashion (Times)
Jenna Lyons, 41, the creative director — and according to many saviour — of J. Crew, the American clothing chain to which Michelle Obama, among others, turns when she needs a chic wardrobe reality check.”

Alexander McQueen: First Book to go on Sale (Telegraph)
“Entitled “Alexander McQueen, Genius of a Generation”, the 128-page volume traces McQueen’s remarkable life story, from a child… to his final, fabulous – but unfinished – fall/winter 2010/11 collection.”

Prabal Gurung: Not About the Fame (Fashionologie)
“‘I came from the school of thought [where] I believe in paying your dues, learning your craft, knowing what it takes to make a good collection… it’s been ten-plus years of hard work.’”